Our Expertise in Community Development

Our expertise in real estate helps our clients understand the diverse opportunities presented in this industry segment. We have the ability to uncover the demand among consumers and the conditions of the competitive marketplace by employing analytic tools and processes that will lead to sound financial decisions. Lifestory Research provides market and strategic services to developers and investors seeking clarity on the opportunity, pricing, and sales potential for community developments. Our work in identifying market potential, creating and refining development concepts and supporting the entitlement approval process directly enhances the value of a community. As independent research firm, we identify opportunities and constraints, forecast market and product potential, detect target customers, assess price and product positions, and collaborate to evolve concept and programming solutions.


  • Project Feasability
  • Consumer Research
  • Demand Assesment
  • Market Opportunity Analysis
  • Consumer Segmentation and Optimization
  • Land Use Programming and Phasing
  • Product Segmentation and Optimization
  • Single Asset and Portfolio Valuation
  • Amenity and Community Research
  • Litigation Support
  • Submarket and Site Identification
  • Community Repositioning

Product Types

  • Master Planned Communities
  • Resort Communities
  • Age Qualified / Active Adult
  • Urban Mixed-Use Development
  • Multi-family Residential
  • Commercial (Retail / Office / Industrial)
  • Hotel / Resorts and Condo-Hotel
  • Fractional / Time Share
  • Senior / Assisted Living

Case Studies


Amenity Assessment for Master Planned Community
Orange County, California

A major developer commissioned Lifestory Research to investigate the merits of an age qualified community to be included within the boundaries of a master plan community. The question under consideration was the value and risks with placing all the amenities for the master plan community, including the active adult amenities, in a central core location. The engagement examined the preferred location of the active adult amenities based upon feedback of both…


Demand Modelling for Master Planned Community
Seattle, Washington

A developer hired Lifestory Research to identify the probable geographic submarkets that were likely to be the source of buyers at a planned community in the greater Seattle market area. The community was located in an unproven market area and the developer wanted to determine the risk associated to attracting consumers to the location. The engagement examined the preferred market locations of moving consumers as well as their interest in the …


Feasibility Study for Active Adult Master Planned Community
Charlotte, North Carolina

Lifestory Research was assigned to assess the appropriate product, neighborhood segmentation, and amenity programming for a potential active adult community located in the Charlotte market. The assignment was to address three key questions: What was the optimal positioning for the proposed community?; What was the market depth and absorption opportunity at the subject location?


Community Design Assessment for Master Planned Community
Dallas, Texas

A developer engaged Lifestory Research to investigate the viability of a master planned community in the Dallas market area. The specific objectives included identifying who were the most likely group (psychographic, life-stage and/or lifestyle) profiles that would be attracted to the unique mix of attributes at the subject location. In addition, as part of the assignment, we examined how the generational groups (Boomers, Generation X, Millennials) and…