Our Expertise in Energy Services
Residential consumers and businesses have different needs and measuring and understanding those specific requirements is vital to ensuring success in the energy sector. Our energy and utility industry research solutions provide clients with consumer understanding, enhanced insight into critical business drivers, and measures that provide information as to what drives growth and profitability.
We take a “business first” approach that aligns research strategy with your internal goals, creating clear portraits of your target customers. Our tools for unlocking attitudinal & behavioral patterns drives business solutions grounded in customer needs. We work in real-world choices that customers have to make –so your business decisions can reflect those trade-offs. As your trusted research partner, we use our strength in understanding people to ensure new product and service development that adheres closely to customer needs. Our work spans marketing, product, service, and system innovation for our energy clients.