Our Expertise in Home Building
We understand the complex nature of the home building business model as well as the psychology of home buyers. We draw upon this knowledge and experience with assignments we perform within the new home building market. As a leading independent real estate consumer research firm in the nation, we provide end-to-end research and implementation solutions at an entity, portfolio, or project level.
Lifestory Research delivers research answers to home builders seeking to determine product potential, detect consumer segments, forecast price and product positions, and evolve profitable business solutions. Our work in home building is as diverse as the many consumer segments being served by home builders.