Our Expertise in Home Products and Services
Our know-how in performing research on the topic of home provides benefits to our clients seeking to understand the diverse opportunities presented among home shoppers, home owners and other home living arrangements. We have the ability to uncover the needs and motivations among consumers by employing both qualitative and quantitative research methodologies.
Lifestory Research provides research solutions to product manufactures and companies providing home based services. Our work in detecting product potential, refining service concepts, and uncovering consumer preferences supports our clients in their efforts to enhance profits and satisfy customers. We identify new consumer targets, and create research strategies for the entire product lifecycle —from the fuzzy front-end, through innovation, positioning, and sensory testing.
Customer Loyalty & Satisfaction
Brand Valuation and Assessment
Advertising/BrandTesting and Tracking
Home Use Tests