Our Expertise in Home Products and Services

Our know-how in performing research on the topic of home provides benefits to our clients seeking to understand the diverse opportunities presented among home shoppers, home owners and other home living arrangements. We have the ability to uncover the needs and motivations among consumers by employing both qualitative and quantitative research methodologies.

Lifestory Research provides research solutions to product manufactures and companies providing home based services. Our work in detecting product potential, refining service concepts, and uncovering consumer preferences supports our clients in their efforts to enhance profits and satisfy customers. We identify new consumer targets, and create research strategies for the entire product lifecycle —from the fuzzy front-end, through innovation, positioning, and sensory testing.


  • Customer Loyalty & Satisfaction
  • Brand Valuation and Assessment
  • Brand Reputation
  • Concept Testing
  • Advertising/BrandTesting and Tracking
  • Campaign Evaluation
  • Consumer Segmentation
  • Package Testing
  • Usability Research
  • Pricing Studies
  • Home Use Tests
  • B2B/B2C Research

Case Studies


Packaging Study
Multi State Study

A major household product brand commissioned Lifestory Research to investigate purchase impact of different packaging graphic executions. The question under consideration was the value and risks with adopting a new graphic packaging approach after years of having the same visual packaging. Simultaneously, we investigated how the packaging solutions, in a competitive context of a store shelf, influenced the purchase judgments and decisions.


Brand Evaluation Study
National Study

A major national kitchen appliance manufacture engaged Lifestory Research to investigate brand perceptions among new home shoppers. The client wished to understand how their brand was evaluated along a variety of product attributes compared to the other major competitors. The engagement examined brand awareness, perceptions of key features, brand benefits, and negative perceptions.