Our Expertise in Hospitality

Our work in hospitality provides clients with a keen insight about guests, visitors, or those being served. We support our clients in uncovering consumer insights that make a significant impact on the bottom line. Our research solutions include tools that allow clients to unlock the unmet needs of those they serve. Lifestory Research provides consumer insight services to clients seeking precision on how best to approach, attract, and retain their target audience. As a trusted research partner, we use our strength in understanding people to ensure new product and service development that adheres closely to customer needs. Our work spans marketing, product development, service execution, and customer segmentation for our hospitality clients.


  • Brand Valuation and Assessment
  • Consumer Segmentation
  • Customer Loyalty & Satisfaction
  • Customer Service Execution
  • Employee Satisfaction/Commitment/Engagement
  • Fan Engagement
  • Marketing and Advertising Testing

Sectors Served

  • Food & Beverage
  • Golf Operations
  • Hotel & Lodging
  • Special Events
  • Sporting Venues and Events
  • Theme Parks
  • Travel & Tourism
  • Vacation Accommodations

Case Studies

Guest Segmentation Study
Regional Study

A hospitality group engaged Lifestory Research to perform a consumer segmentation study to identify the core consumer segments being served. By using existing customer records, Lifestory Research was able to perform the assignment by appending secondary data elements to the customer records and then performing statistical analysis to reveal the core segments being served.

Visitor Experience Study
National Study

A US based theme park commissioned Lifestory Research to investigate the experience of visiting guests. The goal of the study was to identify guest interactions with staff as well to measure the factors acting as a facilitator or a barrier to making a return visit to the park. The study examined the reasons guests were rejecting the likelihood of making a repeat visit as well as features that would enhance the potential to return in the near future.

Donation Participation Study
National Study

An international sports organization was seeking to use a consumer segmentation strategy to improve their competitive position and better serve the needs of their constituents. Lifestory Research was contracted to help the client to more effectively understand those people that make donations to the organization. In order to achieve the research objectives for this project, Lifestory Research performed an analysis of donors to gain a deeper understanding as to the intrinsic value and benefit they receive by making a donation. In turn, we assisted the client in designing outreach programs that had a significant impact on donation amounts and rates.