Toll Brothers ranks highest in trust among national builders according to Lifestory Research 2015 America’s Most Trusted Builder Study released today. Toll Brothers was the most trusted home builder among consumers actively shopping for a new home.
“Home Builders continue to regain the trust among consumers who are actively shopping for a new home,” said Lifestory Research President and CEO Eric Snider. “Builders have recognized the importance of gaining the trust of those that are shopping for a home. While satisfaction remains important among home buyers, we find that trust is critical among home shoppers.”
The Lifestory Research America’s Most Trusted Builder Study tracks 133 home builder brands in the top 27 housing markets in the United States. To qualify for inclusion in the national ranking of the Lifestory Research 2015 America’s Most Trusted Builder Study, builders had to be among the top 20 builder brands in the United States. A top 20 builder brand is a single builder brand being built in multiple markets with total revenues exceeding $500 million in sales. Consumers in the study were those that had been actively shopping for a home during the last 90 days.
Toll Brothers is one of the nation’s largest builders, currently selling homes in 19 states throughout the United States. Toll Brothers is a fortune 1000 company selling homes since 1967.
As the 2015 Lifestory Research America’s Most Trusted Builder, Toll Brothers produced the highest Net Trust Quotient Score, followed in order by (2) Standard Pacific Homes, (3) Ashton Woods, (4) Drees Homes, (5) Taylor Morrison, (6) Meritage Homes, (7) Shea Homes, (8) David Weekly, (9) KHovnanian Homes, (10) Richmond American Homes (11) Ryan Homes, (12) Ryland Homes, (13) M/I Homes, (14) Lennar, (15) Pulte Homes, (16) Highland Homes (17) D.R. Horton, (18) Beazer Homes, (19) Centex, and (20) KB Home.
The study, in its third year, evaluates attitudes from tens of thousands of consumers who are actively in the process of shopping for a new home. Trust is measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Scores are standardized with 100 being equal to the overall average.
Detailed information about the study can be found at www.lifestoryresearch.com/most-trusted/