Whirlpool ranks highest in trust among Washer and Dryer Brands according to Lifestory Research 2015 America’s Most Trusted Study released today. Whirlpool was the most trusted Washer and Dryer brand among residential consumers actively shopping for a washer and/or dryer.
The study, in its inaugural year of measuring home appliances and systems, examines trust among residential customers. More than 10,000 consumers throughout the United States participated in the study in which they evaluated how much they trust Washer and Dryer Brands.
“Trust is the new measure by which consumers evaluate the companies that serve them,” said Lifestory Research President and CEO Eric Snider. “Product manufactures have recognized the importance of gaining the trust of those that are shopping and using their products. When it comes to making purchase decisions, consumers seek out those brands that they trust.”
In the Lifestory Research America’s Most Trusted Study, consumers evaluated how they trust 15 different Washer and Dryer brands. Trust is measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Scores are standardized with 100 being equal to the overall average.
As the 2015 Lifestory Research America’s Most Trusted Washer and Dryer Brands brand, Whirlpool produced a the highest Net Trust Quotient Score. The ranking of trust among the brands in the study in order are: (1) Whirlpool, (2) Maytag, (3) Kenmore, (4) LG, (5) Frigidaire, (6) Bosch, (7) Thermador, (8) Magic Chef, (9) Electrolux, (10) Amana, (11) Hotpoint, (12) Miele, (13) Fisher & Paykel, (14) Haier, and (15) Asko.
Detailed information about the study can be found at www.lifestoryresearch.com/most-trusted/