It All Comes Down to Trust

Years of research shows brands with high-trust are more profitable, see higher levels of customer satisfaction, have higher employee engagement, and more. Trusted brands influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of performing business.

To identify the America’s Most Trusted®, each year Lifestory Research conducts the most extensive survey in America, with feedback from more than 30,000 people. Each brand’s score is based on a Trust Index formed from survey feedback of a random sample of consumers. People anonymously assess the trust they have in brands they encounter during their active search for specific products. Survey results are compared with peer organizations of like size and complexity and are highly reliable statistically. The study is a representative sample of consumers who are actively considering a product or service and have formed an opinion of the brand. The program of research occurs throughout the year, with results published each year. This year’s study includes the trust of home builders, laundry appliance brands, faucets, paint brands, kitchen appliance brands, residential brokerage brands, HVAC brands, and active adult resort builder brands.

Click on the images below to see category results from The Lifestory Research 2018 America’s Most Trusted ® Study.