Lifestory Research is pleased to announce the results of the 2017 America’s Most Trusted® Laundry Appliance Study in which Whirlpool ranks highest in trust among laundry appliance brands.
The study, based on 9,290 consumer surveys, tracks how trust impacts the evaluations of laundry appliance brands. Consumer opinions are collected over the course of the prior 12 months throughout the United States. To qualify to participate in the study, participants must have indicated that they were aware of specific brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which a score of 100 is average for all brands included in the study.
The study collects opinions on 16 laundry appliance brands, however, only the top 9 most trusted brands are included in the published results. Some brands included in the study are not represented in the list since they did not generate a brand awareness score high enough to be included. That is, a consumer must be aware of a brand in order to evaluate their trust impressions of the brand. A brand with a high awareness results in a sample size that produces a confidence in the results (i.e., low margin of error).
America’s Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages.