Lifestory Research is pleased to announce the results of the 2017 America’s Most Trusted® Paint Brand Study in which Sherwin-Williams ranks highest in trust among paint brands.
The study, based on 9,127 consumer surveys, tracks how trust impacts the evaluations of paint brands. Consumer opinions are collected over the course of the prior 12 months throughout the United States. To qualify to participate in the study, participants must have indicated that they were aware of specific brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which a score of 100 is average for all brands included in the study.
The study collects opinions on 13 paint brands. The 7 brands included in the published results are the brands that produced an above average brand recognition score. That is, for a brand to be evaluated on the criteria of trust, consumers first identify if they are aware of the brand. Brands included in the published results are those that have a brand awareness level which assures that the evaluation of the brand is representative at a national level.
America’s Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages.