Lifestory Research is a trusted national independent market research firm. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations seeking to make decisions with complete and total confidence about consumer decisions tied to their home purchase and living situations.

Lifestory Research is a research firm that identifies opportunities, barriers, viable product offerings, market potential, and price and product positions. The result is we help our clients create consumer driven living environments that enhance the lives of people, while also maximizing returns, minimizing risk and unlocking value for our clients.

Community Development

Insight for developers, builders, landowners, and investors

Home Building

Insight into home shoppers and home buyers

Home Products

Insight into home products from kitchens to laundry rooms

Energy Utilities

Insight for electric and gas utilities

America’s Most Trusted Companies

Lifestory Research has a broad experience in performing market research for clients. We have performed assignments in every major metropolitan market in the United States.

This breadth of experience exposes our team to a wide diversity of situations as well as many different consumer perspectives. This varied regional exposure provides our team members with a wealth of knowledge that enhances the value provided to our clients.

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Latest from The Research Digest

Lifestory Research Home Shopper Confidence Q1 2015


The search for a new home is influenced by many factors including how consumers perceive the housing market, their financial well-being, and their ability to qualify. Given the importance of […]

Lifestory Research Reports: Alabama Power Recognized as 2015 America’s Most Trusted Residential Electric Utility in National Study

Alabama Power ranks highest in trust among large residential electric utilities according to Lifestory Research 2015 America’s Most Trusted Electric Utility Study released today.

The study, in its inaugural year of […]

Lifestory Research Reports: Trilogy by Shea Homes Recognized by Home Shoppers as America’s Most Trusted Active Adult Resort Home Builder in America for Third Consecutive Year

Shea Homes Trilogy has been identified as the Lifestory Research 2015 America’s Most Trusted Active Adult Resort Home Builder for the third consecutive year.  Trilogy by Shea Homes is among […]