Lifestory Research is a trusted national independent market research firm. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations seeking to make decisions with complete and total confidence about consumer decisions tied to their home purchase and living situations.

Lifestory Research is a research firm that identifies opportunities, barriers, viable product offerings, market potential, and price and product positions. The result is we help our clients create consumer driven living environments that enhance the lives of people, while also maximizing returns, minimizing risk and unlocking value for our clients.

Community Development

Insight for developers, builders, landowners, and investors

Home Building

Insight into home shoppers and home buyers

Home Products

Insight into home products from kitchens to laundry rooms

Energy Utilities

Insight for electric and gas utilities

America’s Most Trusted Companies

Lifestory Research has a broad experience in performing market research for clients. We have performed assignments in every major metropolitan market in the United States.

This breadth of experience exposes our team to a wide diversity of situations as well as many different consumer perspectives. This varied regional exposure provides our team members with a wealth of knowledge that enhances the value provided to our clients.

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Latest from The Research Digest

Home Shopper Confidence Q2 2015

As the housing market continues to evolve, we find that consumer sentiment continues to ebb and flow. In the second quarter administration of the Lifestory Research Home Shopper Confidence Survey, […]

The American Dream: A State of Mind

In the last decade, American attitudes have undergone a shift brought on by a country that has faced significant change. Ten years ago the economy was quickly accelerating and producing […]

Home Shopper Confidence Q1 2015

The search for a new home is influenced by many factors including how consumers perceive the housing market, their financial well-being, and their ability to qualify. Given the importance of […]