America's Most Trusted Active Adult Resort Home Builder

You are about to choose an active adult resort community as your next home in life, and you have a critical decision making question, can I trust this home builder? For people looking to purchase a home in an active adult 55 plus community, trust is among the most important considerations they make.

At Lifestory Research, we have always wondered how trust plays a role in the decision-making of someone making a new home purchase. From this question, we developed an ongoing research program that we call America's Most Trusted in which we ask people who are actively searching and shopping for a new home which builders do they trust. This research program has now been collecting answers to this question for the last ten years, and once a year, we stop, and we analyze, and we share the insights of what consumers tell us are the brands that they trust the most.

This year, in the Lifestory Research 2021 America's Most Trusted® Active Adult Resort Builder Study, we found for the ninth year in a row Trilogy by Shea Homes is the brand most trusted. Trilogy received the highest trust ratings among the most popular active adult resort brands. As the 2021 Lifestory Research America's Most Trusted® Active Adult Resort Builder brand, Trilogy produced a Net Trust Quotient Score of 122.3 and received the 5 Star Trust Rating among people shopping for an active adult resort community.

Top 7 Active Adult Resort Builders Ranked – 2021 America’s Most Trusted Study

  1. Trilogy by Shea Homes

  2. Taylor Morrison

  3. K. Hovnanian Four Seasons

  4. Toll Brothers

  5. Del Webb

  6. The Villages (Florida)

  7. Lennar

See the table for trust scores and ratings from the 2021 study.

 
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Which 55 plus builder can you trust?

The 2021 ranking of Active Adult Resort Builders is from 15,222 people surveyed between January and December in the United States, among customers actively shopping for a new home in an active adult 55+ resort community. The study aims to identify the brands people most recognize and determine which brands generate the most trust among people actively shopping for the product. The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. Brands included in the final ranking were nationally recognized with enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error. The survey methodology and study details are on the methodology page and in the Lifestory Research America's Most Trusted® Active Adult Resort Builders national press release.

What are the active adult home builders people recommend the most?

Active adult builders, sometimes referenced as age-qualified or 55+ community builders, included in the national ranking were the brands most recognized throughout the United States. Ratings were among people who indicated that they are currently shopping for a new active adult resort 55 plus home. The Lifestory Research America's Most Trusted® Active Adult Resort Builder Study investigates shopper perceptions of active adult brands and explores how each shopping event and brand encounter impacts customers' overall value perceptions of the brand. The study identifies service standards that influence customer experiences in the shopping journey for this home product and summarizes net promoter, quality reviews, word of mouth impressions, and the 55+ brands people recommend to others.

The brands most recognized in the study were Trilogy by Shea Homes, Taylor Morrison, K. Hovnanian Four Seasons, Toll Brothers, Del Webb, The Villages (Florida), and Lennar. The active adult brand required a national brand awareness and brand familiarity to be in the national ranking. Trilogy by Shea Homes received the highest Net Trust Quotient score and earned the #1 ranking of most trusted active adult resort brands. Trilogy by Shea Homes has earned the top-ranked brand in the Lifestory Research America's Most Trusted study nine years consecutively. From 2013 to 2021, Trilogy by Shea Homes has captured the number one rating among people shopping for an active adult community.

Please contact us to learn more about Lifestory Research services and detailed reporting of the America's Most Trusted Study.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.