Best Countertop Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
There's nothing more important in home design than the countertop. It enhances both aesthetics and experience. It is common for people to start their construction or renovation projects by focusing on kitchen countertops. Countertop shoppers take into account the material, color, pattern, durability, edge profiles, and cost of new countertops. Shoppers also give significant consideration to the brand of the countertop.
What countertop brands do shoppers consider most trustworthy? Lifestory Research surveys thousands of customers yearly to uncover the most trusted brands and to uncover changes in consumer sentiment among the most recognized brands within the countertop industry.
The 2025 America’s Most Trusted Study
For over a decade, the America’s Most Trusted® study has been the go-to source for understanding how trust shapes buying decisions. Brands that recognize the importance of trust see real results: happy customers, repeat purchases, and glowing recommendations from friends and family.
When it comes to countertops, trust is everything. A brand’s reputation hinges on whether you believe they’ll deliver on their promises. When you trust a countertop brand, you're not just more likely to buy from them—you'll recommend them to others and stick with them for the long haul.
Every January, we unveil the latest findings from the America’s Most Trusted® studies, showcasing insights from thousands of consumers about their favorite brands and products. This year, we’re conducting 75 detailed product studies using our unique Net Trust Quotient Score (NTQS) to measure your trust in different brands.
The NTQS helps you see how well a countertop brand meets your expectations compared to its competitors based on real consumer opinions. Our research follows top-notch standards to ensure you receive reliable insights that matter to your purchasing decisions.
What are the top countertop brands people trust the most?
2025 America’s Most Trusted Countertop Brand
The Lifestory Research 2025 America’s Most Trusted® Countertop Study found Caesarstone to be the most trusted brand among people considering the purchase of countertops. Caesarstone ranked highest among the most popular countertop brands with a Net Trust Quotient Score of 103.8.
The Lifestory Research 2025 America’s Most Trusted® Countertop ranking is based on 3,930 opinions of people surveyed in the United States over the last 12 months. The most trusted countertop brands, in order, were Caesarstone, Silestone, Cambria, Corian, Staron, Wilsonart, and Formica.
Brands included in the final ranking were nationally recognized by people actively shopping for new countertops for their homes. People shopping for new kitchen or bathroom countertops include those purchasing a new construction home, those working with remodeling contractors, and do-it-yourself DIY remodelers.
What are the most trustworthy brands in America according to independent consumer ratings research? What are the top countertop brands people trust the most?
The top kitchen countertop brands ranked in the 2025 America’s Most Trusted® study are listed below.
TOP 7 Ranked Countertop Brands – 2025 Customer Ratings
| 1 | Caesarstone | 103.8 | ★★★★★ |
| 2 | Silestone | 103.6 | ★★★★★ |
| 3 | Cambria | 103.4 | ★★★★★ |
| 4 | Corian | 103.2 | ★★★★★ |
| 5 | Staron | 100.3 | ☆☆☆☆ |
| 6 | Wilsonart | 99.2 | ☆☆☆ |
| 7 | Formica | 81.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
Every year, Lifestory Research's America's Most Trusted® research study surveys countertop shoppers in the United States. A survey is conducted to measure consumer opinions of countertop brands that are well-known in the industry.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Caesarstone is an Israeli company founded in 1987 and based in Kibbutz Sdot Yam, specializing in high-quality quartz surfaces for countertops. Known for their durability and low maintenance, Caesarstone countertops are available in a wide variety of colors and patterns that mimic natural stone, making them a popular choice for both residential and commercial spaces. The countertops brand emphasizes environmentally friendly practices, incorporating recycled materials into some of its products.
Silestone, part of the Cosentino Group, is a leading quartz countertop brand that originated in 1990 and is headquartered in Almeria, Spain. With an extensive selection of over 50 colors and textures, Silestone countertops are designed for durability, offering resistance to scratches, stains, and heat. The countertops brand also features bacteriostatic protection, enhancing hygiene, particularly in kitchen environments, and promotes eco-friendly practices by utilizing recycled materials.
Cambria, a family-owned business based in Le Sueur, Minnesota, has been producing premium quartz countertops since 2000, with all products made in the USA. Cambria is recognized for its high-quality materials and range of over 150 designs. These countertops are non-porous, making them resistant to stains and easy to clean, and the company provides a lifetime warranty, reflecting their commitment to quality.
Corian, developed by DuPont and established in 1967, is a solid surface material brand headquartered in Wilmington, Delaware. Renowned for its seamless design, Corian countertops can be installed without visible seams, creating a sleek aesthetic. Available in a wide range of colors and patterns, Corian countertops are versatile enough for various applications, including sinks and backsplashes. Its non-porous nature makes it resistant to staining and easy to maintain, while minor scratches can be sanded out for a refreshed appearance.
Staron, owned by LOTTE Chemical and introduced in 1979, is a solid surface brand based in Seoul, South Korea. Staron countertops are celebrated for their hygienic properties, as they are non-porous and prevent the growth of bacteria, making them ideal for kitchens and bathrooms. The brand offers a broad range of colors and patterns, allowing for seamless installations that enhance the overall design. Staron surfaces are also known for their durability and easy maintenance.
Wilsonart, founded in 1956 and headquartered in Temple, Texas, is recognized for its laminate surfaces, including countertops. The brand provides a diverse selection of laminate finishes that encompass wood, stone, and solid colors, making them an affordable option without sacrificing style. Wilsonart countertops are durable, resistant to scratches and moisture, and easy to clean, making them suitable for everyday use.
Formica, established in 1912 and based in Cincinnati, Ohio, is a well-known manufacturer of laminate products, including countertops. The brand offers a wide variety of colors, patterns, and textures, appealing to different consumer tastes. Formica surfaces are durable, resistant to scratches, impacts, and heat, and their non-porous nature allows for easy maintenance. As a laminate product, Formica provides a cost-effective option for homeowners seeking stylish yet practical solutions.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Countertop Types:
Countertops come in many different forms. When shopping for kitchen or bathroom countertops, consider what each brand offers or specializes in. We recommend you research the types and brands of the countertops provided, but here is a brief start.
Caesarstone, Silestone, and Cambria specialize in engineered quartz countertops, offering a variety of colors, patterns, and durability.
Corian and Staron are known for solid surface countertops, providing seamless, non-porous surfaces with design flexibility.
Wilsonart and Formica are most famous for their laminate countertops, but Wilsonart also offers quartz and solid surface options.
These brands cater to different aesthetic preferences, budgets, and durability requirements, giving homeowners a variety of choices when selecting countertops for their kitchen or bathroom.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.