Best Entry Door Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study

For many homeowners, the front door is more than just an entry point; it’s a statement of style, security, and welcome. A well-chosen front door can enhance curb appeal, improve energy efficiency, and provide a sense of safety and comfort. Consumers often seek features such as durability, insulation, and low maintenance, all while balancing aesthetics with functionality. As they browse through an array of materials, styles, and colors, the decision-making process becomes not just about choosing a door, but about selecting a product that embodies quality and trustworthiness.

Amidst the myriad of choices, brand trust emerges as a crucial factor in the purchasing process. Homeowners want assurance that the door they choose will withstand the elements and time, making them more inclined to gravitate toward brands with established reputations. Trust in a brand often translates to confidence in product performance, customer service, and warranty reliability. When it comes to something as significant as a front door, the stakes are high; consumers need to feel secure that their investment will protect not just their home but also their peace of mind.

To delve deeper into the dynamics of consumer preferences, we turn to the America’s Most Trusted® study, which meticulously assesses brand perceptions across various categories, including front doors. This research provides valuable insights into which brands consumers consider reliable and why. In the remainder of this post, we’ll explore the findings of the study, shedding light on how brand trust influences purchasing decisions and revealing the top-rated front door brands in the eyes of American shoppers.


2025 America’s Most Trusted Study

What are the most trustworthy brands in America?  What companies do people see as trustworthy? What are the top brands people trust the most? Launched over a decade ago, the America’s Most Trusted® study has become an invaluable resource for brands aiming to grasp the complexities of consumer trust.

Trust is one of the pivotal determinants of brand success, and its influence extends far beyond mere customer sentiment—it is directly correlated with tangible business results. Every January, the study releases its updated findings, generating anticipation among industry stakeholders eager to understand the shifting landscape of consumer preferences and brand perceptions.

At its core, brand trust encapsulates consumers’ confidence in a brand’s ability to deliver on its promises. This trust is not just a feel-good factor but a crucial element in fostering customer loyalty. When consumers trust a brand, particularly for significant purchases like front entry doors, they are more likely to engage confidently with that brand, recommend it to friends and family, and return for future purchases. This kind of loyalty can make all the difference in a market flooded with options. The trust is a linchpin for recurring transactions, amplifies word-of-mouth endorsements, and cultivates a positive brand image—vital for long-term success.

Lifestory Research conducts this comprehensive study every year, surveying thousands of consumers about their experiences with various front-door brands. Participants share their perceptions and trust levels regarding specific front-entry door brands, providing a nuanced understanding of the marketplace. The Net Trust Quotient Score (NTQS) is central to the study's findings, a rigorously validated metric that quantifies consumer trust within product categories.

Built on a robust social and opinion science foundation, the NTQS offers insightful data that allows brands to gauge their standing against competitors, ensuring that they meet or exceed customer expectations. This meticulous approach to consumer research not only enhances brand strategies but also empowers consumers to make informed decisions, ultimately shaping the future of the industry.

What are the top front entry door brands people trust the most?

2025 America’s Most Trusted Front Entry Door

The Lifestory Research 2025 America’s Most Trusted® Front Entry Door Study has identified Pella as the most trusted brand for consumers contemplating the purchase of a front entry door. With a Net Trust Quotient Score of 109.9, Pella outperformed its competitors, securing the highest trust rating among leading front-entry door brands.

This ranking is derived from insights gathered from 4,359 consumer opinions across the United States over the past year. To ensure a robust evaluation process, brands that lacked recognition or sufficient consumer feedback were excluded from consideration.

The final list features brands widely recognized by those actively shopping for front entry doors. The most trusted brands, ranked in order, are Pella, Andersen, Stanley, JELD-WEN, Weather Shield, Milgard, Sierra Pacific, Therma-Tru, and Masonite. Among these, Pella stood out with the strongest reviews and trust ratings, as determined by consumer feedback.

The table below shows the front entry rankings among the top home door brands in the 2025 America’s Most Trusted® study. 

TOP 9 Ranked Front Entry Door Brands – 2025 Customer Ratings

1Pella109.9★★★★★
2Andersen107.0☆☆☆
3Stanley102.8☆☆☆
4JELD-WEN102.1☆☆
5Weather Shield102.1☆☆
6Milgard100.7☆☆
7Sierra Pacific99.8☆☆
8Therma-Tru99.4☆☆
9Masonite95.6☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. 

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys front entry door shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized surveys front entry door brands in the market.

Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.

  1. Pella

    Pella, a front entry door brand under Pella Corporation, was founded in 1925 and is based in Pella, Iowa. The company is recognized for its diverse range of door and window products, focusing on energy efficiency and durability. Pella offers options such as fiberglass and wood doors and customizable designs to meet various architectural styles. Its emphasis on innovation is reflected in features like integrated security measures and advanced weatherproofing technologies.


  2. Andersen

    Andersen, part of Andersen Corporation, has been a significant player in the door and window industry since its establishment in 1903 in Bayport, Minnesota. The brand is known for its commitment to sustainability and offers a variety of products, including traditional and contemporary styles. Andersen doors often feature wood and composite materials designed for longevity and energy-efficient glazing options. The brand's focus on manufacturing processes also highlights its environmental initiatives.


  3. Stanley

    Stanley, a front entry door brand under Stanley Black & Decker, has a history that dates back to 1843. While Stanley Black & Decker is well-known for tools and hardware, its door division emphasizes practicality and robustness. The brand offers steel and fiberglass doors designed to withstand harsh conditions, appealing to consumers looking for reliable functionality. Their straightforward designs and security features often characterize Stanley’s door products.


  4. JELD-WEN

    JELD-WEN, operating under JELD-WEN Holding, Inc., is headquartered in Charlotte, North Carolina, and has been manufacturing doors and windows since 1960. The brand has a global presence is focused on sustainability and energy efficiency. JELD-WEN provides various door styles, including fiberglass, wood, and steel, with features like enhanced thermal performance and customizable finishes. Their commitment to environmental stewardship is evident in their production practices and product offerings.


  5. Weather Shield

    Weather Shield is a front entry door brand owned by the Schield Family and headquartered in Medford, Wisconsin. The brand has been manufacturing doors and windows since 1955, focusing on high-quality materials and construction techniques. Weather Shield's product line includes options designed for energy efficiency and weather resistance. Their doors often feature advanced sealing systems and customizable options for residential needs.


  6. Milgard

    Milgard, a front-entry door brand under Masco Corporation, has been operating since 1958 and is based in Tacoma, Washington. Known for its emphasis on efficiency, Milgard offers a range of doors that incorporate modern technology and materials. The brand’s products often include double-glazing and low-E glass features, designed to improve thermal performance. Milgard also strongly focuses on customer service and warranty programs, enhancing its appeal to homeowners.


  7. Sierra Pacific

    Sierra Pacific is known for its wood products, including doors and windows, and is part of Sierra Pacific Industries, a family-owned company founded in 1949 and headquartered in Anderson, California. The brand emphasizes sustainable forestry practices and offers a range of customizable wood doors. Sierra Pacific products are designed to provide durability and aesthetic appeal, with options catering to contemporary and traditional architectural styles.


  8. Therma-Tru

    Therma-Tru specializes in entry and patio door systems and is owned by Fortune Brands Home & Security. Established in 1962 and headquartered in Maumee, Ohio, the brand is recognized for its focus on innovative door solutions. Therma-Tru offers fiberglass and steel doors that often feature advanced insulation properties and weather resistance. The brand also emphasizes design flexibility, allowing consumers to tailor products to their needs.


  9. Masonite

    Masonite, operating under Masonite International Corporation, was founded in 1925 and is headquartered in Tampa, Florida. The brand is a leading designer and manufacturer of interior and exterior doors. Masonite’s product offerings include a variety of styles, materials, and finishes, focusing on energy efficiency and design versatility. The company also integrates modern manufacturing technologies to enhance product durability and performance.


  • Foundational Principles

    At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.

    By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.

    Core Principles of Quality Research

    We uphold several foundational principles that define top-tier consumer research:

    • Reliability: We ensure our research consistently produces accurate results.

    • Validity: Our methods guarantee we measure what we intend to measure.

    • Objectivity: We take great care to avoid bias throughout the research process.

    • Generalizability: Our findings can be applied to the larger population.

    Our Commitment to Excellence

    Lifestory Research adheres to these principles through a series of rigorous practices:

    • Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.

    • Standardized Survey Instruments: These ensure consistency and reliability in data collection.

    • Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.

    • Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.

    When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.

  • What Is the America’s Most Trusted® Study?

    The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.

    How Does the Survey Work?

    Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.

    Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.

    The Importance of Brand Awareness

    An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.

    Sampling Methodology

    The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.

    The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.

    Calculating Trust Scores

    At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:

    • Advocates: Consumers who express strong trust in the brand.

    • Neutrals: Those who trust the brand but do not consider it superior to others.

    • Antagonists: Consumers with little to no trust in the brand.

    These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.

    Additional information about the study can be found on the survey methodology page of this website.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.