Best Mattress Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
As consumers embark on the journey to purchase a new mattress, a seemingly straightforward decision often becomes a complex dilemma. With an overwhelming array of brands, technologies, and features vying for attention, one critical factor stands out above the rest: brand trust.
In an industry where a good night’s sleep is paramount, consumers are increasingly aware that their choice of mattress can significantly impact their overall well-being. The stakes are high, and the need for assurance in their purchase decision is palpable. When evaluating their options, shoppers are not just considering comfort or price; they are looking for a brand that they can rely on to deliver quality, durability, and support.
Brand trust serves as a crucial cornerstone in this decision-making process. A mattress brand that has established itself as trustworthy instills confidence in potential buyers, leading them to feel secure in their investment. When consumers trust a brand, they are not only more likely to make a purchase; they are also more inclined to recommend it to others, thereby influencing their social circles.
The 2025 America’s Most Trusted Study
More than a decade ago, the America’s Most Trusted® study was launched to help brands understand the critical role of consumer trust in shopping behavior. In a market saturated with options, successful mattress brands recognize that trust is not just an advantage; it’s a fundamental necessity that directly influences their business outcomes. Each year, the study’s eagerly awaited results are published in January, establishing itself as the definitive ranking of brand trust in the mattress industry.
At its core, brand trust reflects a customer’s confidence in a brand’s ability to deliver on its promises. For mattress companies, cultivating this trust is vital to securing repeat customers. When consumers feel confident in a brand, they are more likely to make a purchase and recommend it to others, creating a ripple effect of loyalty and positive word-of-mouth marketing. Trust fosters not only repeat purchases but also shapes how customers perceive the company overall.
The Lifestory Research team conducts over 75 product studies annually, gathering insights from thousands of consumers about their experiences and perceptions of various brands. The mattress study employs a validated metric known as the Net Trust Quotient Score (NTQS) to assess how much consumers trust specific mattress brands. This score provides a comparative analysis, revealing how well a brand meets customer expectations against its competitors.
As we look ahead to 2025, the pressing question remains: which mattress brands do consumers trust the most? To uncover the answer, the study compiles ratings and reviews from consumers, pinpointing the most popular brands in the market.
What sets Lifestory Research apart is its commitment to authenticity. The mattress ratings, reviews, and accolades are derived exclusively from comprehensive survey feedback collected from participants in the mattress study. Our methodology deliberately excludes third-party reviews, editorial committees, or industry professionals, focusing instead on the genuine opinions of real consumers. By adhering to rigorous social scientific standards, we ensure that our findings are rooted in the voices of individuals who independently share their insights within the framework of America’s Most Trusted Research program.
2025 America’s Most Trusted Mattress
The Lifestory Research 2025 America’s Most Trusted® Mattress Study found Tempur-Pedic to be the most trusted brand among people considering the purchase of a mattress. With the Net Trust Quotient Score of 111.4, Tempur-Pedic had the highest trust rating among the most popular mattress brands. Tempur-Pedic has ranked at the top of the mattress rating multiple years in the annual mattress study. The repeated success of the brand reflects the depth of trust consumers have in the Tempur-Pedic brand.
Among the 15 most recognized mattress brands, consumers rated Tempur Pedic, Serta, Sealy, Sleep Number, Stearns & Foster, Simmons, Beautyrest, Purple, Casper, Sleep Science, Avocado, Spring Air, Novaform, Ashley Sleep, and Leesa. Based on consumer reviews and trust ratings, Tempur-Pedic is the top mattress brand.
A Lifestory Research survey of 5,955 people in the United States between January and December led to the Tempur-Pedic ranking as America's Most Trusted Mattress for 2025. Brands included in the final order were nationally recognized by people actively shopping for a mattress. The study finds that how people rank the quality of a mattress brand, and the quality of the mattress product directly indicates how satisfied they are with their purchase and how they form brand trust.
For a brand to be considered in the America’s Most Trusted® mattress rankings, it must have a certain level of consumer recognition. This means that people should know about the mattress brand and have formed opinions about it. If a brand lacks this recognition or enough feedback, it won't be included in our rankings.
In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the mattress survey results. This ensures that our mattress rankings are based on solid data and provides consumers and industry professionals with valuable insights.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top mattress brands people trust the most? The table below shows the mattress rankings among the top mattress brands in the 2025 America’s Most Trusted® study.
TOP 15 Ranked Mattress Brands– 2025 Customer Ratings
| 1 | Tempur Pedic | 111.4 | ★★★★★ |
| 2 | Serta | 109.8 | ★★★★★ |
| 3 | Sealy | 109.0 | ★★★★ |
| 4 | Sleep Number | 108.4 | ★★★★ |
| 5 | Stearns & Foster | 105.8 | ☆☆☆ |
| 6 | Simmons | 105.0 | ☆☆☆ |
| 7 | Beautyrest | 104.8 | ☆☆☆ |
| 8 | Purple | 99.6 | ☆☆ |
| 9 | Casper | 97.4 | ☆☆ |
| 10 | Sleep Science | 97.3 | ☆☆ |
| 11 | Avocado | 93.5 | ☆☆ |
| 12 | Spring Air | 93.3 | ☆☆ |
| 13 | Novaform | 92.5 | ☆☆ |
| 14 | Ashley Sleep | 92.2 | ☆☆ |
| 15 | Leesa | 89.8 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® study conducts ongoing surveys of mattress shoppers across the United States throughout the year. This research aims to capture consumers' opinions on the leading mattress brands in the market. Participants evaluate various aspects, including the perceived quality of each brand, their likelihood of recommending it to others, their overall sentiment towards the brand, its reputation, and their level of trust in the mattress brand. This comprehensive approach provides valuable insights into consumer preferences and brand perceptions in the mattress industry.
Here, we provide information on the mattress brands in the 2025 America’s Most Trusted® study. The mattress brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Tempur-Pedic
Tempur-Pedic, a subsidiary of Tempur Sealy International, is celebrated for its premium memory foam mattresses, which originated from NASA's TEMPUR material. Founded in 1992 and headquartered in Lexington, Kentucky, Tempur-Pedic mattresses are designed to conform to the body's unique shape, providing an unparalleled, personalized sleeping experience. Popular models include the TEMPUR-ProAdapt and the TEMPUR-LuxeAdapt, known for their exceptional comfort and support.
Serta
Serta, a major player in the mattress industry under Serta Simmons Bedding, has been providing quality sleep solutions since 1931. Based in Atlanta, Georgia, Serta offers a diverse range of mattresses, including innerspring, memory foam, and hybrid options. Their well-known product lines, such as the Perfect Sleeper and iComfort, cater to a variety of sleep preferences, ensuring a restful night for all types of sleepers.
Sealy
Sealy, also part of Tempur Sealy International, is one of the largest mattress manufacturers in the world, with a rich history dating back to 1881. Headquartered in Trinity, North Carolina, Sealy produces a wide range of mattresses tailored to different sleep needs. Their popular lines include the Sealy Posturepedic and Sealy Hybrid, which combine support and comfort for a restorative sleep experience.
Sleep Number
Sleep Number, a pioneer in adjustable air mattresses, operates under Sleep Number Corporation and was founded in 1987 in Minneapolis, Minnesota. The brand is known for its innovative design that allows users to customize firmness levels on each side of the bed, providing a truly personalized sleep experience. Popular models include the Sleep Number 360 Smart Bed, which features sleep tracking technology for enhanced comfort.
Stearns & Foster
Stearns & Foster, part of Tempur Sealy International, specializes in luxury mattresses crafted with high-quality materials. Established in 1846 and headquartered in Trinity, North Carolina, the brand is renowned for its meticulous craftsmanship. Their luxurious offerings, such as the Stearns & Foster Estate Collection and the Lux Estate Hybrid, emphasize comfort and durability, often featuring materials like cashmere and silk.
Simmons
Simmons has been a trusted name in the mattress industry for over a century, known for its commitment to comfort and innovation. Established in the late 19th century, the brand focuses on creating high-quality mattresses designed to support diverse sleep styles.
Beautyrest
Beautyrest, a flagship line of Simmons, is dedicated to delivering advanced technology and exceptional comfort. With a history of innovation, Beautyrest mattresses are designed to meet the needs of discerning sleepers. The brand offers a range of models, including the Beautyrest Harmony and Beautyrest Black, which incorporate proprietary features such as DualCool Technology Fiber for temperature regulation and T3 Pocketed Coil Technology for optimal support. Beautyrest is celebrated for its focus on luxury and performance, making it a popular choice for those seeking a restful night's sleep.
Purple
Founded in 2015 and based in Lehi, Utah, Purple Innovation has revolutionized the mattress market with its unique hyper-elastic polymer grid technology. Known for breathability and pressure relief, Purple mattresses, including the Purple Original and Purple Hybrid, provide a distinctive sleeping experience that adapts to the body while promoting airflow.
Casper
Casper Sleep Inc., established in 2014 and headquartered in New York City, disrupted the mattress industry with its innovative bed-in-a-box concept. Offering a range of memory foam and hybrid mattresses, such as the Casper Original and Casper Wave, the brand aims to make quality sleep accessible and convenient for consumers, emphasizing comfort and support.
Sleep Science
Sleep Science is known for its focus on sleep technology and innovation. With a range of memory foam and hybrid mattresses, the brand emphasizes customization and comfort to meet individual sleep needs. Their mattresses often incorporate advanced cooling and support technologies, providing a refreshing sleep experience.
Avocado
Avocado Green Mattress, founded in 2016, specializes in eco-friendly and organic mattresses. Based in Los Angeles, California, the brand offers a range of natural mattresses, including the Avocado Green Mattress and the Avocado Vegan Mattress, both crafted with sustainable materials and certified organic components, appealing to environmentally conscious consumers.
Spring Air
Founded in 1926 and headquartered in Boston, Massachusetts, Spring Air International offers a variety of mattresses, including latex and hybrid options. The brand is known for its commitment to quality and innovation, with popular lines such as the Back Supporter and Chateau series, designed to provide exceptional comfort and support.
NovaForm
NovaForm, a brand under Sleep Innovations, focuses on high-quality memory foam mattresses that cater to a variety of sleep preferences. Known for their affordability and comfort, popular models include the NovaForm ComfortGrande and the NovaForm 14-Inch Serafina Pearl, which offer a balance of support and plushness for a restful night’s sleep.
Ashley Sleep
Ashley Sleep, part of Ashley Furniture Industries, has been providing mattresses since 1945. Headquartered in Arcadia, Wisconsin, the brand offers a wide range of options, including innerspring and memory foam models. Their products, such as the Ashley Sleep Chime and Ashley Sleep Hybrid, are designed to deliver comfort and value as part of the extensive Ashley Furniture portfolio.
Leesa
Founded in 2014 and based in Virginia Beach, Virginia, Leesa Sleep is known for its commitment to quality sleep solutions and social impact. The brand offers a range of memory foam and hybrid mattresses, including the Leesa Original and the Leesa Hybrid, and is recognized for its philanthropic efforts, donating one mattress for every ten sold to those in need.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
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Mattresses come in various types, each designed to offer different levels of support, comfort, and durability. The main mattress categories include:
1. Innerspring Mattresses
Description: These are the most traditional type of mattress, using a system of metal coils (springs) for support. The coils can vary in terms of gauge (thickness) and arrangement (e.g., Bonnell, pocketed, or continuous coils).
Pros: Typically affordable, good support, and widely available.
Cons: Can wear out faster, may transfer motion (not ideal for couples), and can sometimes be noisy.
2. Memory Foam Mattresses
Description: Made of viscoelastic foam that molds to the shape of your body when you lie on it, providing personalized support.
Pros: Excellent pressure relief, good motion isolation, and tends to be very durable.
Cons: Can trap heat (though newer models often have cooling features), and some people may feel "stuck" or too enveloped in the foam.
3. Latex Mattresses
Description: Made from natural latex (from rubber trees) or synthetic latex. These mattresses are known for their resilience and support.
Pros: Naturally hypoallergenic, durable, provides firm support, and tends to sleep cooler than memory foam.
Cons: Heavier than other types, can be expensive, and some people may find the feel too firm or bouncy.
4. Hybrid Mattresses
Description: Combine innerspring coils with layers of foam (memory foam, latex, or other materials) to offer both support and comfort.
Pros: Balanced support with pressure relief, better motion isolation than traditional innerspring, and cooler sleep than memory foam.
Cons: Can be pricier than innerspring mattresses and may be too firm or soft depending on construction.
5. Airbed Mattresses
Description: These mattresses feature air chambers that can be inflated or deflated to adjust firmness, offering a customizable sleep experience.
Pros: Highly adjustable firmness, good for couples with different sleep preferences.
Cons: Can be expensive, may require maintenance to prevent leaks, and can be noisy depending on the design.
6. Pillow Top Mattresses
Description: These mattresses have an additional layer of cushioning (typically made of foam, fiber, or down) sewn on top of the mattress for extra comfort.
Pros: Soft and plush feel, excellent comfort and pressure relief.
Cons: Can be too soft for some people, and the extra layer may wear out faster.
7. Gel-Infused Mattresses
Description: Memory foam or latex mattresses infused with gel to help with temperature regulation and provide a cooler sleep.
Pros: Helps mitigate heat retention, providing a cooler sleep experience.
Cons: The cooling effect may not be as pronounced in all cases, and the gel-infused foam can sometimes lose its effectiveness over time.
8. Adjustable Mattresses
Description: These mattresses can be adjusted in terms of angle or elevation, typically using an adjustable base, allowing sleepers to elevate their head or feet for comfort and support.
Pros: Great for people with specific health issues (e.g., acid reflux, back pain), customizable sleeping positions.
Cons: Expensive, and the adjustability feature requires a compatible base.
9. Eco-Friendly and Organic Mattresses
Description: Made with natural materials like organic cotton, natural latex, wool, or other eco-conscious components, often certified by organic or environmental standards.
Pros: Non-toxic, sustainable, and ideal for those with allergies or sensitivities.
Cons: Can be quite expensive and may not offer the same level of plush comfort as traditional foam or hybrid options.
10. Flippable Mattresses
Description: These mattresses can be flipped over, with both sides offering different firmness levels or materials.
Pros: Longer lifespan, as flipping helps avoid wear on one side, versatile firmness options.
Cons: Less common in the market today, and flipping can be cumbersome.
11. Futon Mattresses
Description: Typically made of cotton, foam, or a combination of both, futons are designed for both sitting and sleeping, often used in small spaces or as guest beds.
Pros: Space-saving, versatile, lightweight, and affordable.
Cons: Usually thinner, less supportive than traditional mattresses, and may wear out quicker.
12. Waterbeds
Description: These mattresses are filled with water and offer a unique floating sensation.
Pros: Customizable firmness by adjusting the water level, good support.
Cons: Can leak, require maintenance, and may feel unstable or too soft for some sleepers.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.