Best Paint Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
As homeowners transform their living spaces, the choice of paint emerges as a pivotal decision. Yet, this seemingly simple task needs to be more straightforward. With an overwhelming array of colors, finishes, and brands available, consumers often need help with selection. In this crowded marketplace, one element stands out as critical: brand trust.
In an era where information is at our fingertips, the importance of brand trust cannot be overstated. It serves as a cornerstone of consumer decision-making, influencing which paint brands shoppers feel confident investing in for their homes. When selecting paint, consumers are not merely choosing a color but placing their faith in a brand’s promise of quality, durability, and performance. A trustworthy brand can instill confidence, guiding consumers toward choices that align with their vision and values.
Recognizing the significance of trust, paint brands strive to build relationships with their customers, knowing that their reputation can have lasting effects on sales and loyalty. Consumers are more likely to recommend brands they trust, creating a ripple effect that can elevate a brand's standing in the market. This report delves into the nuances of consumer trust in the paint industry, exploring how perceptions of quality and reliability shape purchasing decisions.
The 2025 America’s Most Trusted Study
Over a decade ago, the America’s Most Trusted® study was launched with a singular mission: to illuminate the vital role of consumer trust in shopping behavior. In an industry overflowing with choices, successful paint brands understand that trust is not merely an asset—it's a fundamental necessity that can make or break their market standing. Each January, the eagerly awaited results of this comprehensive study are unveiled, solidifying its reputation as the definitive ranking of brand trust in the paint sector.
At its essence, brand trust represents a consumer’s confidence in a brand’s ability to deliver on its promises. For paint manufacturers, building this trust is crucial for fostering repeat business. When consumers feel assured in a brand, they are more inclined to purchase, recommend it to friends, and spread positive word-of-mouth. This cycle of trust not only drives sales but also shapes the overall perception of the company.
Lifestory Research conducts over 75 product studies annually, collecting insights from thousands of consumers about their experiences and impressions of various brands. The study provides answers by compiling consumer ratings and reviews and identifying the most reputable brands in the marketplace.
Within the paint study, a validated metric known as the Net Trust Quotient Score (NTQS) measures how much trust consumers place in specific paint brands. This score offers a comparative analysis, highlighting how well a brand meets customer expectations compared to its competitors.
What truly sets Lifestory Research apart is its unwavering commitment to authenticity. The ratings, reviews, and accolades for paint brands are derived solely from comprehensive survey feedback gathered from real consumers participating in the study. Our methodology intentionally excludes third-party reviews, editorial opinions, or industry experts, ensuring that the findings reflect the genuine voices of everyday consumers. By adhering to rigorous social scientific standards, we guarantee that our conclusions are rooted in the honest insights of individuals sharing their experiences within the America’s Most Trusted Research framework.
2025 America’s Most Trusted Paint Brand
The Lifestory Research 2025 America’s Most Trusted® Paint Study has revealed a clear frontrunner in consumer trust: Behr. Based on an extensive survey of 7,922 individuals across the United States conducted over the past year, this study provides crucial insights into how consumers perceive paint brands.
With an impressive Net Trust Quotient Score of 118.0, Behr stands out as the most trusted name among the leading paint brands. This high trust rating is a testament to Behr's commitment to quality and reliability, which are key factors that resonate with consumers when making purchasing decisions.
The ranking of trusted paint brands follows Behr, with notable competitors including Sherwin-Williams, Benjamin Moore, Kilz, Valspar, Glidden, Pratt & Lambert, Olympic, Kelly-Moore, Dutch Boy, and Pittsburg Paint. Each brand has garnered recognition, but Behr’s top score underscores its significant edge in building consumer confidence. Behr paint has earned the top rating of customers four years in a row in the annual study.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top paint brands people trust the most? The top paint brands ranked in the 2025 America’s Most Trusted® paint study are listed below.
TOP 11 Ranked Paint Brands – 2025 Customer Ratings
| 1 | Behr | 118.0 | ★★★★★ |
| 2 | Sherwin-Williams | 116.1 | ★★★★★ |
| 3 | Benjamin Moore | 112.0 | ☆☆☆ |
| 4 | Kilz | 111.8 | ☆☆☆ |
| 5 | Valspar | 108.8 | ☆☆☆ |
| 6 | Glidden | 102.9 | ☆☆ |
| 7 | Pratt & Lambert | 100.2 | ☆☆ |
| 8 | Olympic Pittsburg Paint | 99.9 | ☆☆ |
| 9 | Kelly-Moore | 99.8 | ☆☆ |
| 10 | Dutch Boy | 99.4 | ☆☆ |
| 11 | Pittsburg Paint | 99.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in THE Study
The Lifestory Research America’s Most Trusted® research study actively surveys paint shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized paint brands in the market. In the study, consumers rate the quality of the paint brand, their likelihood of recommending the paint to others, how favorable they feel about the brand behind the paint, how they rate the reputation of the paint, and their trust in the paint brand.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Behr
Behr is a brand of paint and primers owned by Behr Process Corporation, which was acquired by Masco Corporation in 1999. Headquartered in Santa Ana, California, Behr was established in 1947 and provides a variety of paint products for both interior and exterior applications. The brand includes a wide range of options, such as interior and exterior paints, primers, stains, and specialty finishes, catering to homeowners and home improvement professionals.
Sherwin-Williams
Sherwin-Williams, founded in 1866 and headquartered in Cleveland, Ohio, is a major player in the global paint and coatings industry. The company offers a comprehensive selection of paints, coatings, and related products that serve residential and commercial markets. Sherwin-Williams operates thousands of retail locations and is known for its extensive distribution network.
Benjamin Moore
Benjamin Moore, established in 1883 and owned by Berkshire Hathaway, is headquartered in Montvale, New Jersey. The company focuses on premium-quality paints and provides a wide array of color options. The brand emphasizes environmentally friendly products and offers a variety of paints suited for both professional and residential applications.
Kilz
Kilz is a brand owned by Masterchem Industries and headquartered in Cleveland, Ohio. It specializes in primers, sealers, and stain blockers. Introduced in 1974, Kilz products are designed to prepare surfaces for painting. The brand is particularly recognized for its effectiveness in covering stains and preparing surfaces to enhance the adhesion of subsequent paint layers.
Valspar
Valspar, founded in 1806 and headquartered in Minneapolis, Minnesota, is a brand of paint and coatings owned by The Sherwin-Williams Company. The company offers a diverse range of products, including options for interior and exterior applications. Valspar serves both consumer and professional markets and focuses on providing color consistency and performance.
Glidden
Glidden is a paint brand owned by PPG Industries and is headquartered in Pittsburgh, Pennsylvania. Established in 1875, Glidden offers a variety of paint products designed for residential and commercial use. The brand emphasizes affordability while maintaining a reputation for quality, making it a popular choice for budget-conscious consumers.
Pratt & Lambert
Established in 1849 and headquartered in Cleveland, Ohio, Pratt & Lambert is a paint brand owned by Sherwin-Williams. The brand focuses on premium paints and finishes, catering to residential and commercial customers. Pratt & Lambert products are often used in high-end applications where quality is a significant factor.
Olympic
Olympic is a brand of paint and stain products owned by PPG Industries. Established in 1938, it is also based in Pittsburgh, Pennsylvania. Olympic specializes in exterior stains and paints specifically designed for outdoor surfaces, including decks and fences, and emphasizes durability in outdoor conditions.
Kelly-Moore
Kelly-Moore Paint Company, founded in 1946 and based in San Carlos, California, is an independent paint manufacturer that supplies a range of interior and exterior paints. The brand serves both professional painters and consumers, and it is particularly known for its commitment to local markets in the western United States.
Dutch Boy
Dutch Boy, a brand under The Sherwin-Williams Company, originated in 1907 and is headquartered in Cleveland, Ohio. Dutch Boy offers a variety of interior and exterior paint products designed for durability and ease of application. The brand is often recognized for its innovative packaging and user-friendly features.
Pittsburgh Paints
Pittsburgh Paints, now branded as PPG Paints, is owned by PPG Industries, which has its headquarters in Pittsburgh, Pennsylvania. Established in 1883, the brand provides a comprehensive line of paints and coatings for various applications, serving both residential and commercial customers. The brand focuses on delivering consistent quality and performance across its product range.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.