Best Television Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study

In today's digital age, televisions remain a central fixture in homes, serving as gateways to entertainment, information, and connection. From binge-watching the latest series on streaming platforms to enjoying live sports and gaming, the features of modern TVs—such as 4K resolution, smart capabilities, and immersive sound systems—enhance viewing experiences and transform how we consume content. As consumers seek to upgrade or replace their televisions, the choices available can be overwhelming, making the decision process both critical and complex.

Amid this vast selection, brand trust plays a pivotal role in guiding consumer decisions. With numerous brands competing for attention, shoppers often gravitate towards those they perceive as reliable and trustworthy. This trust extends beyond just the product's features; it encompasses brand reputation, customer service, and the assurance of quality. Consumers are more likely to invest in a television from a brand they believe will deliver on its promises, ultimately influencing their purchasing behavior and long-term loyalty.

To shed light on the dynamics of brand trust in the television market, we turn to the America’s Most Trusted® study. This research examines consumer perceptions of various television brands, providing insights into how shoppers rate these brands based on their experiences and familiarity. By analyzing the findings, we aim to uncover which brands stand out in terms of trustworthiness and how that trust impacts consumer choices in the competitive landscape of televisions. Join us as we explore the results of this study and their implications for consumers navigating the ever-evolving world of home entertainment.

The 2025 America’s Most Trusted Study

In a landscape where consumer loyalty can be as fleeting as a trending hashtag, understanding which television brands resonate most with the public is paramount. The America's Most Trusted® study, an initiative launched over a decade ago, serves as a pivotal resource for both consumers and brands alike. By focusing on the intrinsic relationship between trust and purchasing behavior, this annual study reveals critical insights into the brands that Americans deem most reliable.

What are the most trustworthy brands in America?  What companies do people see as trustworthy? What are the top brands people trust the most? Conducted by Lifestory Research, the study employs a rigorous survey methodology, engaging thousands of respondents to gather their perceptions and experiences with various television brands. This year, as part of their extensive consumer research program, they scrutinized over 75 product categories, delivering a comprehensive analysis that highlights consumer trust as a key performance indicator. The central metric of this evaluation is the Net Trust Quotient Score (NTQS), which gauges the level of trust that individuals place in specific brands. This score reflects how well a brand meets customer expectations compared to its competitors, making it an essential tool for understanding brand performance in the marketplace.

What sets the America's Most Trusted® study apart from other industry analyses is its commitment to authenticity. Unlike many rankings that rely on third-party reviews or industry insiders, this study is rooted entirely in the voices of everyday consumers. By prioritizing direct feedback, Lifestory Research ensures that the findings reflect genuine consumer sentiment, free from editorial biases or industry agendas. This approach empowers brands to gain invaluable insights into their trustworthiness, enabling them to cultivate stronger relationships with their audience.

The results of the America’s Most Trusted® study are not just numbers—they represent a narrative of consumer expectations and experiences. As brands strive to fulfill their promises, the insights drawn from this research illuminate the path toward building enduring trust and loyalty. In an era where consumer choices are abundant, understanding which television brands have earned the trust of their audiences is crucial for both consumers looking to make informed decisions and brands aiming to elevate their standing in a competitive market. The annual unveiling of the most trusted brands is, therefore, a highly anticipated event, offering a reflection of not just brand performance, but also the evolving landscape of consumer preferences and trust dynamics.

2025 America's Most Trusted Television Brands - Lifestory Research

2025 America’s Most Trusted Television

The Lifestory Research 2025 America’s Most Trusted® Television Study has named Sony the most trusted brand for consumers considering a television purchase. This ranking is derived from trust ratings provided by individuals actively shopping for televisions.

The study is based on insights from 6,042 respondents surveyed across the United States over the past year. With an impressive Net Trust Quotient Score of 118.7, Sony topped the list, reflecting the highest level of consumer trust among the leading television brands. Following closely behind were Samsung, LG Electronics, Panasonic, Toshiba, Sharp, and Vizio, all recognized for their strong trust ratings in the competitive television market.

The top television brands ranked in the 2025 America’s Most Trusted® television study is listed below.

TOP 7 Ranked Television Brands – 2025 Customer Ratings

1Sony118.7★★★★★
2Samsung116.5★★★★★
3LG Electronics107.5☆☆☆
4Panasonic101.9☆☆
5Toshiba97.0☆☆
6Sharp96.6☆☆
7Vizio92.9☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. 

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys television shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized television brands in the market.

Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.

  1. Sony: Founded in 1946 and headquartered in Tokyo, Sony Corporation has a long-standing reputation in the television industry. The company integrates advanced technologies into its TV lineup, including OLED displays and 4K HDR imaging, aimed at enhancing picture quality and color accuracy. Sony's proprietary processing technologies, like the X1 Ultimate, improve image rendering, making their models competitive in the high-end market.

  2. Samsung: Established in 1938 and based in Seoul, Samsung Electronics has become a significant force in the television sector. Known for its QLED technology, Samsung's televisions offer high brightness and vibrant colors, appealing to consumers seeking premium viewing experiences. The brand also emphasizes smart features, with its Tizen operating system providing extensive app support and integration with smart home devices.

  3. LG Electronics: Founded in 1958 and also headquartered in Seoul, LG Electronics is notable for its advancements in display technology. The company specializes in OLED televisions, which are recognized for their deep blacks and wide viewing angles. LG’s webOS platform offers a user-friendly interface, along with a wide selection of streaming services, catering to the preferences of modern viewers.

  4. Panasonic: Panasonic Corporation has been in the electronics industry since 1918 and is based in Osaka. The company produces a range of televisions, particularly known for their high-quality picture and sound systems. Panasonic has focused on OLED technology, delivering models that prioritize cinematic experiences with features like 4K resolution and HDR support. Their televisions often include professional-grade calibration options.

  5. Toshiba: Founded in 1939 and headquartered in Tokyo, Toshiba Corporation has a varied history in consumer electronics, including televisions. The brand offers a range of models with features such as 4K resolution and smart capabilities. Toshiba's Fire TV Edition models integrate Amazon's Fire TV platform directly into their devices, providing seamless access to streaming content.

  6. Sharp: Established in 1912 and based in Sakai, Japan, Sharp Corporation is recognized for its innovations in display technology. The brand's televisions often feature AQUOS technology, which enhances color and contrast. Sharp also produces models that focus on energy efficiency and have integrated smart TV capabilities, appealing to a wide audience.

  7. Vizio: Founded in 2002 and headquartered in Irvine, California, Vizio Inc. specializes in affordable consumer electronics, particularly televisions. The company has gained traction with its value-oriented models that include features such as 4K resolution, Smart TV functionality, and compatibility with various streaming services. Vizio aims to provide competitive technology at lower price points, making it accessible for a broad range of consumers.

  • Foundational Principles

    At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.

    By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.

    Core Principles of Quality Research

    We uphold several foundational principles that define top-tier consumer research:

    • Reliability: We ensure our research consistently produces accurate results.

    • Validity: Our methods guarantee we measure what we intend to measure.

    • Objectivity: We take great care to avoid bias throughout the research process.

    • Generalizability: Our findings can be applied to the larger population.

    Our Commitment to Excellence

    Lifestory Research adheres to these principles through a series of rigorous practices:

    • Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.

    • Standardized Survey Instruments: These ensure consistency and reliability in data collection.

    • Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.

    • Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.

    When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.

  • What Is the America’s Most Trusted® Study?

    The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.

    How Does the Survey Work?

    Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.

    Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.

    The Importance of Brand Awareness

    An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.

    Sampling Methodology

    The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.

    The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.

    Calculating Trust Scores

    At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:

    • Advocates: Consumers who express strong trust in the brand.

    • Neutrals: Those who trust the brand but do not consider it superior to others.

    • Antagonists: Consumers with little to no trust in the brand.

    These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.

    Additional information about the study can be found on the survey methodology page of this website.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.

There are several different types of televisions, which can be categorized based on their display technology, resolution, and other features. Here's an overview of the most common types:

1. By Display Technology:

  • LED (Light Emitting Diode):

    • These TVs use LED lights to illuminate the display. They are energy-efficient and can be made thinner compared to older LCD TVs. LED TVs can be further categorized into edge-lit and full-array LED TVs, depending on where the LED lights are placed behind the screen.

  • OLED (Organic Light Emitting Diode):

    • OLED TVs offer superior picture quality because each pixel is individually lit, providing true blacks and exceptional contrast. These TVs also allow for more flexible and thinner designs. OLEDs are generally known for their high-end image quality but can be more expensive.

  • QLED (Quantum Dot LED):

    • A type of LED TV that uses quantum dots (nano-sized particles) to enhance the backlight and improve color accuracy and brightness. QLED is often marketed by brands like Samsung and has similar benefits to OLED in terms of brightness but without the same contrast levels.

  • MicroLED:

    • MicroLED is a newer technology similar to OLED but with inorganic materials, which makes it less prone to issues like burn-in. It offers impressive brightness, contrast, and color performance. It’s often used in high-end or large-format TVs.

  • LCD (Liquid Crystal Display):

    • An older display technology, LCD TVs use a liquid crystal layer to modulate light from a backlight. LCDs are less energy-efficient and have lower contrast than LED or OLED TVs but are often more affordable.

2. By Resolution:

  • HD (High Definition) – 720p:

    • A resolution of 1280 x 720 pixels. This is considered the baseline for HD content but is relatively outdated in modern TVs.

  • Full HD – 1080p:

    • A resolution of 1920 x 1080 pixels. Full HD is still common but has been largely surpassed by 4K in newer models.

  • 4K (Ultra HD – 2160p):

    • A resolution of 3840 x 2160 pixels, offering four times the resolution of 1080p. Most new TVs now support 4K, and it's becoming the standard for streaming services, gaming consoles, and content production.

  • 8K:

    • A resolution of 7680 x 4320 pixels, providing four times the resolution of 4K. While still in the early stages of adoption, 8K TVs offer incredibly sharp images, though content in 8K is currently limited.

3. By Screen Type:

  • Curved TVs:

    • These are designed with a slight curve to improve the viewing angle and create a more immersive experience. They are less common now but were popular for a few years in the mid-2010s.

  • Flat-screen TVs:

    • These are the traditional, non-curved displays and are the most common type in today’s market. Most LED, OLED, and QLED TVs are flat.

  • Transparent and Foldable Screens:

    • Some high-end models are pushing the limits of TV design with transparent or foldable screens. These are still niche products and often more for show than for practical use.

4. By Smart Features:

  • Smart TVs:

    • Smart TVs come with built-in internet connectivity and pre-installed apps, such as Netflix, YouTube, and Amazon Prime Video. They often feature voice control (e.g., Alexa, Google Assistant) and can sync with other smart home devices.

  • Non-Smart TVs:

    • These are basic TVs that don’t have internet connectivity or built-in apps. You can still access streaming services and other content by connecting an external streaming device, like a Roku, Chromecast, or game console.

5. By Size:

  • Small-screen TVs:

    • These typically range from 24 inches to 43 inches and are suited for smaller rooms, kitchens, or as secondary TVs.

  • Mid-size TVs:

    • These are generally between 43 inches and 65 inches and are the most common sizes for living rooms.

  • Large-screen TVs:

    • TVs over 65 inches, including ultra-large models that go up to 85 inches or even larger, are popular for home theaters and larger living spaces.

  • Ultra-large TVs:

    • TVs that are 75 inches or more. These are often premium models with advanced features and are suited for dedicated home theater rooms.

6. By Price and Quality:

  • Budget TVs:

    • These typically offer basic functionality with lower resolution and fewer advanced features (like HDR, Dolby Vision, or high-end audio).

  • Mid-range TVs:

    • These offer a good balance of price and performance, with better resolution (4K), decent smart features, and more advanced technologies like HDR.

  • High-end Premium TVs:

    • These include the latest in display technologies, such as OLED, QLED, and MicroLED, along with features like 120Hz refresh rates, superior sound systems, and state-of-the-art smart features. These models often come with the highest price tags.

7. By Refresh Rate:

  • 60Hz:

    • Standard refresh rate for regular viewing. Suitable for watching movies, TV shows, and typical content.

  • 120Hz and Above:

    • Higher refresh rates are ideal for fast-moving content, such as sports or gaming. A 120Hz refresh rate helps smooth out motion and reduce blur.

8. By Purpose:

  • Gaming TVs:

    • Designed with features like low input lag, high refresh rates, and support for technologies like HDMI 2.1 to offer the best experience for gamers.

  • Home Theater TVs:

    • These TVs are often larger, with better sound and picture quality, designed for a cinema-like experience at home. Many include advanced surround sound features or integration with external sound systems.

  • Outdoor/Weatherproof TVs:

    • These TVs are made to withstand the elements, often with features like enhanced brightness and weather-resistant casing, suitable for patios, gardens, or poolsides.