Best Window Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study

In the quest for a perfect home, residential windows often emerge as unsung heroes, playing a pivotal role in both aesthetics and functionality. These essential fixtures not only enhance curb appeal but also contribute significantly to energy efficiency, noise reduction, and overall comfort. Homeowners today are increasingly aware of the benefits offered by modern window technologies, such as double or triple glazing, Low-E coatings, and advanced sealing systems. These features promise to reduce energy bills, improve climate control, and increase property value—benefits that make selecting the right window a critical decision for any homeowner.

Yet, as consumers embark on this journey, they face a daunting array of choices. This is where brand trust comes into play. In an industry saturated with options, the reputation of a window brand can heavily influence purchasing decisions. Consumers seek reassurance that their investment will not only meet their immediate needs but will also stand the test of time. Trust in a brand signifies reliability, quality, and post-purchase support—factors that can tip the scales in a competitive marketplace. Without this trust, even the most advanced windows can be overlooked, as consumers gravitate toward brands they believe have proven themselves over the years.

To delve deeper into this crucial aspect of consumer behavior, we turn our attention to the America’s Most Trusted® study. This comprehensive research initiative sheds light on how residential window brands are perceived in the eyes of consumers. By evaluating factors such as reliability, customer satisfaction, and brand reputation, the study offers valuable insights into the importance of brand trust in the window shopping experience.

The 2025 America’s Most Trusted Study

Launched over a decade ago, America’s Most Trusted® study has become a cornerstone in understanding how trust influences consumer purchasing decisions across various industries, including the competitive realm of residential windows. Each year, as updated results are unveiled in January, anticipation builds within the market, driving brands to reflect on how trust impacts their business outcomes. The study underscores that trust is not just a soft metric; it’s a critical determinant of brand success that correlates directly with customer loyalty and financial performance.

Fostering trust among consumers is essential for the long-term viability of window brands. A brand’s ability to fulfill promises builds consumer confidence, encouraging repeat purchases and referrals. When customers trust a window brand, they are more likely to recommend it to others and remain loyal, even amidst enticing offers from competitors. This loyalty is especially vital in home improvement, where investments can be significant, and word-of-mouth recommendations carry weight.

Conducted by Lifestory Research, the study annually surveys thousands of consumers to capture their perceptions and experiences with various window brands. The results are distilled into a Net Trust Quotient Score (NTQS), a crucial metric that reflects the level of trust consumers hold for brands in the residential window market. This score gauges how well a brand meets customer expectations and facilitates comparisons with competing brands.

Unlike many industry analyses that rely on third-party reviews or editorial input, the America’s Most Trusted® study is grounded in the authentic opinions of real consumers gathered through rigorous social scientific methodologies. By focusing solely on the feedback of individuals who independently participate in the survey, the findings present a clear picture of consumer sentiment, offering valuable insights for brands striving to build and maintain trust in a crowded marketplace. As we delve into the latest results, we’ll explore which window brands have emerged as trustworthy leaders and what this means for consumers navigating their choices.

2025 America’s Most Trusted Window

The Lifestory Research 2025 America’s Most Trusted® Window Study found Pella to be the most trusted brand among people considering the purchase of a window. The Lifestory Research 2025 America’s Most Trusted® Window ranking is based on 4,020 opinions of people surveyed in the United States over the last 12 months.  

Brands included in the final ranking were nationally recognized by people actively shopping for windows. With a Net Trust Quotient Score of 111.7, Pella had the highest trust rating among the most popular window brands. Pella, Andersen, Weather Shield, JELD-WEN, Marvin, Milgard, and Ply Gem were the most trusted window brands.  

What are the most trustworthy brands in America?  What companies do people see as trustworthy? What are the top brands people trust the most? The top residential window brands ranked in the 2025 America’s Most Trusted® window study is listed below.

TOP 7 Ranked Window Brands – 2025 Customer Ratings

1Pella111.7★★★★★
2Andersen111.3★★★★★
3Weather Shield102.4☆☆
4JELD-WEN101.6☆☆
5Marvin101.2☆☆
6Milgard99.7☆☆
7Ply Gem96.7☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study surveys people shopping for windows for their homes in the United States. The study is focused on measuring consumers' opinions of the most recognized window brands in the market.

Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.

  1. Pella:
    Pella Corporation is a prominent American window and door manufacturer headquartered in Pella, Iowa, USA. Founded in 1925, Pella is a privately held company known for its diverse range of residential and commercial windows. They are recognized for their focus on energy efficiency and innovative design.

  2. Andersen:
    Andersen Corporation is a well-known window and door manufacturer based in Bayport, Minnesota, USA. Established in 1903, Andersen is a family-owned company that has led the industry for over a century. They are recognized for their innovation and commitment to sustainable practices in window manufacturing.

  3. Weather Shield:
    Weather Shield Windows & Doors is an American company based in Medford, Wisconsin. Established in 1955, Weather Shield is known for manufacturing wood and aluminum-clad wood windows and doors. The company focuses on customization and offers a variety of styles to meet the needs of homeowners and builders.

  4. JELD-WEN:
    JELD-WEN is a global company headquartered in Charlotte, North Carolina, USA, that manufactures doors and windows. Founded in 1960, JELD-WEN has become one of the largest manufacturers of windows and doors worldwide. The company provides a wide range of products for residential and commercial applications.

  5. Marvin:
    Marvin Windows and Doors is a family-owned and operated company based in Warroad, Minnesota, USA. Established in 1912, Marvin is known for producing high-quality, made-to-order windows and doors. The company emphasizes craftsmanship and innovation in its products, catering to residential and commercial markets.

  6. Milgard:
    Milgard Windows & Doors is based in Tacoma, Washington, USA, specializing in windows and patio doors. Established in 1958, Milgard is a subsidiary of MI Windows and Doors. The brand is known for its commitment to quality and offers a variety of window styles to meet different architectural and design preferences.

  7. Ply Gem:
    Ply Gem manufactures building products, including windows and doors, with its headquarters in Cary, North Carolina, USA. Established in 1943, Ply Gem offers various window styles for residential and commercial applications. The company is known for its commitment to sustainability and energy-efficient solutions.

  • Foundational Principles

    At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.

    By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.

    Core Principles of Quality Research

    We uphold several foundational principles that define top-tier consumer research:

    • Reliability: We ensure our research consistently produces accurate results.

    • Validity: Our methods guarantee we measure what we intend to measure.

    • Objectivity: We take great care to avoid bias throughout the research process.

    • Generalizability: Our findings can be applied to the larger population.

    Our Commitment to Excellence

    Lifestory Research adheres to these principles through a series of rigorous practices:

    • Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.

    • Standardized Survey Instruments: These ensure consistency and reliability in data collection.

    • Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.

    • Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.

    When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.

  • What Is the America’s Most Trusted® Study?

    The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.

    How Does the Survey Work?

    Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.

    Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.

    The Importance of Brand Awareness

    An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.

    Sampling Methodology

    The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.

    The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.

    Calculating Trust Scores

    At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:

    • Advocates: Consumers who express strong trust in the brand.

    • Neutrals: Those who trust the brand but do not consider it superior to others.

    • Antagonists: Consumers with little to no trust in the brand.

    These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.

    Additional information about the study can be found on the survey methodology page of this website.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.