Lifestory Research is pleased to announce the results of the 2017 America’s Most Trusted® Residential Real Estate Brokerage Study in which Sotheby’s International Realty ranks highest in trust among residential real estate brokerage brands. Sotheby’s International Realty is a luxury real estate brand founded in 1976 by the Sotheby’s Auction House. Sotheby’s International Realty operates as a franchise focusing on brokering and marketing of luxury residential real estate.
The study, based on 6,299 consumer surveys, tracks how trust impacts the evaluations of residential real estate brokerage brands by home shoppers. Consumer opinions are collected over the course of the prior 12 months throughout the United States. To qualify to participate in the study, participants must have indicated that they were aware of specific brands and actively shopping for a new home. Lifestory Research tracks the largest residential real estate brokerage brands in this ongoing study. The brands included in the ranking list are based upon those brands most recognized by consumers. Some brands included in the study are not represented in the list since they did not generate a brand awareness score high enough to be included.
Trust is measured through the Lifestory Research Net Trust Quotient Score in which each brand is evaluated in regards to trust by those shopping for a new home. An index score of 100 is average for all brands included in the study.
America’s Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: “advocates,” customers who feel a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.