About Lifestory Research®

Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.


About America's Most Trusted®

America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an annual survey in which people anonymously assess their trust in brands they encounter during their active search for specific products. The study originated in 2012 with the identification of the Most Trusted Builder in America® and has grown to investigate more than 75 different product categories in the annual research program.

Lifestory Research America's Most Trusted® Study results are based on survey participant responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices.


Information extracted from Lifestory Research press releases for use by the media must include a statement identifying Lifestory Research as the publisher and the study from which it originated as the source (e.g., America's Most Trusted® Home Builder). Rankings are based on numerical scores and not necessarily on statistical significance.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.

Contact Lifestory Research about the Marketing Uses of the America’s Most Trusted® award.

You may contact Lifestory at (949) 234-6940 or on the ‘Connect’ section of this website here - lifestoryresearch.com.