America’s Most Trusted Carpet Brand

Flooring in residential homes is a feature that can enhance the homeowner's everyday living experience, as well as provide a visual appeal for selling a home. A long-standing popular flooring material is carpet. Today, there are many popular carpet brands offered in both the residential and commercial flooring industry. Each year, Lifestory Research surveys thousands of people searching for the best new flooring and home design features and asks consumers to review the brands they trust the most.

This year, in the Lifestory Research 2020 America’s Most Trusted® Carpet Brand Study, we discovered that STAINMASTER carpet is the most trusted carpet flooring brand. STAINMASTER received the best reviews and trust ratings among the most popular carpet flooring brands as judged by consumers. As the 2020 Lifestory Research America’s Most Trusted® Carpet brand, STAINMASTER generated a Net Trust Quotient Score of 116.7, and earns the 5 Star Trust Rating among people actively shopping for carpet for their home. What are the best carpet brands? The most trusted carpet brands, in order, were STAINMASTER, Karastan, Anderson Tuftex, Mohawk, Dupont, Armstrong, Dream Weaver, Pergo, Shaw, and Mannington. See the table for trust scores and ratings from the 2020 study.

SEE 2021 AMERICA'S MOST TRUSTED REPORTS

The annual study examines trust among customers actively shopping for carpet for their home. The 2020 ranking is based on 6,174 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for carpet for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have a enough brand judgements, these brands were excluded in the brand rankings.

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including carpet flooring brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized carpet flooring brands are among the nationally ranked brands evaluated in the study. This approach provides insight into how brands are seen within the carpet flooring product category in which they operate and examine brands across industries. Details of the approach used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Carpet national press release that can be found on the Lifestory Research website.

The Lifestory Research America’s Most Trusted® Carpet Study explores shopper perceptions of carpet brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the carpet brand. The study investigates the questions asked when people are shopping. What are the best carpet brands? Which carpet brands do people recommend? Which carpet brand can you trust? What is the quality of different carpet brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses carpet shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The carpet brands that were found to be most recognized in the study were STAINMASTER, Karastan, Anderson Tuftex, Mohawk, Dupont, Armstrong, Dream Weaver, Pergo, Shaw, and Mannington. Brand awareness and brand familiarity were used to determine if a carpet brand was well known enough to be included in the national trust ranking. STAINMASTER received the highest Net Trust Quotient score and earned the #1 ranking of most trusted carpet brands.

Established in 1986, the STAINMASTER® brand changed the carpet industry with a stain-resistant technology, quickly becoming a nationally recognized carpet brand in America. The STAINMASTER® brand is now offered in over 18,000 retail locations and is recognized for the durability and quality in the carpet materials they offer.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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