America’s Most Trusted Ceiling Fan Brand

Ceiling fans are a popular home décor item people add to increase energy efficiency, reduce energy costs, and add a decorative feature to rooms in their homes. Each year, Lifestory Research surveys thousands of people searching for the best new home design features, appliances, and other home related brands. The survey asks consumers to review the brands they trust the most. This year, in the Lifestory Research 2020 America’s Most Trusted® Ceiling Fan Brand Study, we found that Hunter residential ceiling fan is the most trusted ceiling fan. Hunter received the best reviews and trust ratings among the most popular ceiling fan brands as judged by consumers.

The Lifestory Research 2020 America’s Most Trusted® Ceiling Fan Brand Study identified Hunter as the most trusted brand among people shopping for a ceiling fan for their home. Hunter generated a Net Trust Quotient Score of 125.4, which earns them the 5 Star Trust Rating among people actively shopping for a ceiling fan for their home. What are the best ceiling fan brands? The most trusted ceiling fan brands, in order, were Hunter, Hampton Bay, Casablanca, Harbor Breeze, and Emerson. See the table for trust scores and ratings from the 2020 study.

SEE 2021 AMERICA'S MOST TRUSTED REPORTS

The annual study examines trust among customers actively shopping for a ceiling fan for their home. The 2020 ranking is based on 3,842 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a ceiling fan for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the brand rankings.

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including ceiling fan brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized ceiling fan brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within ceiling fan brands product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Ceiling Fan Brand Study national press release that can be found on the Lifestory Research website.

The Lifestory Research America’s Most Trusted® Ceiling Fan Brand Study explores shopper perceptions of ceiling fan brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the ceiling fan brands. The study investigates the questions asked when people are shopping for ceiling fans. What are the best ceiling fan brands? Which ceiling fan brands do people recommend? Which ceiling fan brands can you trust? What is the quality of different ceiling fan brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses ceiling fan shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The ceiling fan brands that were found to be most recognized in the study were Hunter, Hampton Bay, Casablanca, Harbor Breeze, and Emerson. Brand awareness and brand familiarity were used to determine if a ceiling fan brand was known well enough to be included in the national trust ranking. Hunter received the highest Net Trust Quotient score and earned the #1 ranking of most trusted ceiling fan brands.

Hunter Fan Company is a ceiling fan manufacturer that has been keeping homes 'Quietly Cool since 1886'. A popular ceiling fan for over 130 years, Hunter ceiling fans are available online, as well as in lighting showrooms, home centers and online retailers nationwide.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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