America’s Most Trusted Computer Brand

The Lifestory Research 2020 America’s Most Trusted® Computer Brand Study identified Apple as the most trusted brand among people considering the purchase of a personal computer. Apple generated a Net Trust Quotient Score of 116.0 and the 5 Star Trust Rating among people actively shopping a computer. What are the best computer brands? What brand name computers do people trust the most? The most trusted computer brands, in order, were Apple, Microsoft, HP, Dell, Samsung, Lenovo, Toshiba, Asus, and Acer. Apple received the best reviews and trust ratings among the most popular computer brands as rated by consumers. See the table for trust scores and the most trusted ratings of the most popular computer brands in the 2020 study.

The Lifestory Research 2020 America’s Most Trusted® Computer Brand study examines trust among consumers actively shopping a computer. The 2020 ranking is based on 17,025 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a computer. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.

SEE 2021 AMERICA'S MOST TRUSTED REPORTS

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including computer brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized computer brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the computer product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2020 America’s Most Trusted® press release that can be found on the Lifestory Research website.

The Lifestory Research 2020 America’s Most Trusted® Computer Brand Study investigates shopper perceptions of computer brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the top computer brands. The study questions people who are actively shopping for a computer. What are the best computer brands? Which brands do people recommend? Which brands can you trust? What is the quality of different brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The brands that were found to be most recognized in the study Apple, Microsoft, HP, Dell, Samsung, Lenovo, Toshiba, Asus, and Acer. Brand awareness and brand familiarity were used to determine if a brand was known well enough to be included in the national trust ranking. Apple received the highest Net Trust Quotient score and earned the #1 ranking of most trusted computer brands.

Apple Inc. (NASDAQ: AAPL) is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four technology companies, along with Amazon, Google, and Facebook. Apple Computers was founded on April 1, 1976, by Steve Jobs and Steve Wozniak.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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