America’s Most Trusted Countertop Brand
Kitchen and bathroom countertops are a home décor feature that creates value in a home. Shopping for the best countertops is an important decision given the number of choices and costs of home countertops. Each year, Lifestory Research surveys thousands of people searching for the best new countertops and asks them to review the brands they trust the most. This year, in the Lifestory Research 2020 America’s Most Trusted® Countertop Brand Study, we found that Corian countertops is the most trusted countertop brand. Corian received the best reviews and trust ratings among the most popular countertop brands as judged and ranked by consumers.
The Lifestory Research 2020 America’s Most Trusted® Countertop Brand Study identified Corian as the most trusted brand among people considering the purchase of a countertop for their home. Corian generated a Net Trust Quotient Score of 107.7 and the 5 Star Trust Rating among people actively shopping insulation for their home. What are the best countertop brands? The most trusted countertop brands, in order, were Corian, Cambria, Caesarstone, Silestone, Wilsonart, Soapstone, and Formica. See the table for trust scores and ratings from the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® Countertop Brand study examines trust among customers actively shopping a countertop for their home. The 2020 ranking is based on 11,775 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a countertop for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including countertop brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized countertop brand are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the countertop product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Countertop Brand Study national press release that can be found on the Lifestory Research website.
The Lifestory Research America’s Most Trusted® Countertop Brand Study explores shopper perceptions of countertop brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the countertop brand. The study investigates the questions asked when people are shopping for countertops. What are the best countertop brands? Which countertop brands do people recommend? Which countertops brand can you trust? What is the quality of different countertop brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses countertop shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The countertop brands that were found to be most recognized in the study were Corian, Cambria, Caesarstone, Silestone, Wilsonart, Soapstone, and Formica. Brand awareness and brand familiarity were used to determine if a countertop brand was known well enough to be included in the national trust ranking. Corian received the highest Net Trust Quotient score and earned the #1 ranking of most trusted countertop brand.
Donald Slocum, a DuPont chemist, is credited as inventing Corian solid surface in 1967. His name appears on the patent issued in October 1968. The product was first introduced for sale in 1971, at the National Association of Home Builder's meeting in Houston, Texas. Corian is a brand of DuPont (NYSE: DD).
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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