America’s Most Trusted Custom Closet System Brand

If you’re looking for a home closet that is more than a standard closet, many consider custom closets, closet organizers, and home storage systems. We find in surveying people actively considering a custom closet system, and they can struggle in how to take the first steps in the search process. Many will visit local home supply retail stores or search online communities and websites concerned with architecture, interior design, decorating, and home improvement. Given the uncertainty and lack of experience, the brand of the custom closet system plays an important role.

Each year, Lifestory Research surveys thousands of people searching for the best home features and home décor ideas and asks them to review the brands they trust the most. This year, in the Lifestory Research 2020 America’s Most Trusted® Custom Closet System Brand Study, we found that California Closets is the most trusted closet organizing system brand. California Closets received the best reviews and trust ratings among the most popular closet organizing system brands as rated, ranked and selected by consumers.

SEE 2021 AMERICA'S MOST TRUSTED REPORTS

The Lifestory Research 2020 America’s Most Trusted® Custom Closet System Brand Study identified that California Closets is the most trusted brand among people shopping for a custom closet system for their home. California Closets generated a Net Trust Quotient Score of 117.9, which earns them the 5 Star Trust Rating among people actively shopping for a custom closet system for their home. What are the best custom closet system brands? The most trusted custom closet system brands, in order, were California Closets, Closet Factory, Closet Maid, Rubbermaid, and IKEA Pax. See the table for trust scores and ratings from the 2020 study.

The annual study examines trust among customers actively shopping for a custom closet system for their home. The 2020 ranking is based on 2,843 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a custom closet system for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, it was excluded in the rankings.

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including closet organizing system brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized closet organizing system brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the custom closet organizing system product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Custom Closet System Brand Study national press release that can be found on the Lifestory Research website.

The Lifestory Research America’s Most Trusted® Custom Closet System Brand Study explores shopper perceptions of custom closet organizing system brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the closet organizing system brand. The study investigates the questions asked when people are shopping for custom closet organizing system. What are the best custom closet organizing system brands? Which closet organizing system brands do people recommend? Which custom closet organizing system brand can you trust? What is the quality of different closet organizing system brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses custom closet organizing system shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The custom closet organizing system brands that were found to be most recognized in the study were California Closets, Closet Factory, Closet Maid, Rubbermaid, and IKEA Pax. Brand awareness and brand familiarity were used to determine if a closet organizing system brand was known well enough to be included in the national trust ranking. California Closets received the highest Net Trust Quotient score and earned the #1 ranking of most trusted closet organizing system brands.

California Closets is a manufacturer of closets and organization products for more than four decades. California Closets has built a reputation as a leader in premium and luxury space-management, delivering custom products and services. California Closets has 120 showrooms and 700+ designers across North America.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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