America’s Most Trusted Dishwasher Brand

Shopping for the best dishwasher is an important decision given the number of choices and costs of home appliances. Each year, Lifestory Research surveys thousands of people searching for the best new appliance dishwasher and asks them to review the brands they trust the most. This year, in the Lifestory Research 2020 America’s Most Trusted® Dishwasher Appliance Study, we found that Bosch home dishwashers is the most trusted dishwasher appliance. Bosch received the best reviews and trust ratings among the most popular dishwasher kitchen appliance brands as judged by consumers.

As the 2020 Lifestory Research America’s Most Trusted® Dishwasher Appliance brand, Bosch produced the highest rating with a Net Trust Quotient Score of 117.1 and received the 5 Star Trust Rating in the study among people actively shopping for a dishwasher. What are the best dishwasher brands? The most trusted dishwasher brands, in order, included Bosch, Maytag, Whirlpool, KitchenAid, and Samsung. Other brands in the study, with lower trust ratings, were LG, Kenmore, GE, Frigidaire, and Amana. See the table for trust scores and the most trusted ratings of the most popular dishwasher appliance brands included in the 2020 study.

SEE 2021 AMERICA'S MOST TRUSTED REPORTS

The annual study examines trust among customers actively shopping for a dishwasher for their home. The 2020 ranking is based on 12,253 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were recognized among people who reported that they were actively shopping for a dishwasher for their home, as measured by brand awareness. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error in the national sample.

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including dishwasher appliance brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized dishwasher appliance brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the dishwasher appliance brands product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Dishwasher Appliance brand national press release that can be found on the Lifestory Research website.

The Lifestory Research America’s Most Trusted® Dishwasher Appliance brand Study explores shopper perceptions of dishwasher appliance brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the dishwasher appliance brands. The study investigates the questions asked when people are shopping for dishwasher appliance. What are the best dishwasher appliance brands? Which dishwasher appliance brands do people recommend? Which dishwasher appliance brand can you trust? What is the quality of different dishwasher appliance brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses dishwasher appliance shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The dishwasher appliance brands that were found to be most recognized in the study were Bosch, Maytag, Whirlpool, KitchenAid, Samsung, LG, Kenmore, GE, Frigidaire, and Amana. Brand awareness and brand familiarity were used to determine if a dishwasher appliance brands was known well enough to be included in the national trust ranking. Bosch received the highest Net Trust Quotient score and earned the #1 ranking of most trusted dishwasher appliance brands.

Bosch has been selling appliances in the United States since 1991. Bosch is part of BSH Home Appliances Corporation, a wholly-owned subsidiary of Munich based BSH Home Appliances Group, the largest manufacturer of home appliances in Europe, and one of the leading companies in the sector worldwide. US headquarters are in Irvine, CA, and the company operates manufacturing facilities in Tennessee and North Carolina for dishwashers, ranges, ovens and cooktops.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

* The materials on this Site are copyrighted and any unauthorized use of any materials may violate copyright, trademark, and other laws. No advertising or other promotional use can be made of the information shown here, information shown in any press releases, or any Lifestory Research survey results without the express prior written consent of Lifestory Research. A license agreement must be established between Lifestory Research and any brand or company in order for this information to be used for promotional purposes. Survey results for use by the media, including the ranking table or results, must be accompanied by a statement identifying Lifestory Research as the publisher and the study from which it originated as the source. The use of all Lifestory Research data and materials are subject to the Terms of Use. See Terms of Use and Legal Notice on Lifestory Research website.