America’s Most Trusted Home Insulation Brand
A key benefit of insulation is it keeps a home cooler in the summer and warmer in the winter, which can save homeowners a significant amount of money. The Lifestory Research 2020 America’s Most Trusted® Home Insulation Brand Study identified Owens Corning as the most trusted brand among people considering the purchase of insulation for their home. Owens Corning generated a Net Trust Quotient Score of 124.1 and the 5 Star Trust Rating among people actively shopping insulation for their home. What are the best insulation brands? The most trusted residential home insulation brands, in order, were Owens Corning, Honeywell, Dow, BASF, US Gypsum, Celotex, Certain Teed, Rockwool, and Johns Manville. Owens Corning received the best reviews and trust ratings among the most popular brands as judged by consumers. See the table for trust scores and the most trusted ratings of the most popular home insulation brands included in the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® study examines trust among people actively shopping insulation for their home. The 2020 ranking is based on 4,147 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for home insulation for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories. This score includes three levels of consumer trust: “advocates,” a customer who feels a significant trust toward the brand, “neutrals,” those who have a moderate level of trust in the brand, and “antagonists,” those who do not trust a brand. The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each segment. Details of the approach used in the research program can be found on the survey methodology page.
The Lifestory Research America’s Most Trusted® Study explores shopper perceptions and examines how each shopping event and brand encounter impacts customers’ overall value. The study investigates the questions asked by shoppers – Who is the best? Which is recommend the most? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The home insulation brands that were found to be most recognized in the study were Owens Corning, Honeywell, Dow, BASF, US Gypsum, Celotex, Certain Teed, Rockwool, and Johns Manville. Brand awareness and brand familiarity were used to determine if an insulation brand was known well enough to be included in the national trust ranking. Owens Corning received the highest Net Trust Quotient score and earned the #1 ranking of most trusted home insulation brands.
Owens Corning (NYSE: OC) is a global leader in insulation, with operations in 33 countries with 20,000 employees. Founded in 1938, it has been a Fortune 500® company for 65 consecutive years. Owens Corning provides insulating products which help customers conserve energy; provide improved acoustical performance; and offer convenience of installation and use.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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