America’s Most Trusted Home Retailer Brand
The Lifestory Research 2020 America’s Most Trusted® Home Retailer Brand Study identified Home Depot as the most trusted brand among people familiar with home retail brands. Home Depot generated a Net Trust Quotient Score of 95.6 and the 5 Star Trust Rating among people familiar with home retail brands. The most trusted home retail brands, in order, were Home Depot, Lowes, Costco, Ace Hardware, Bed Bath & Beyond, Target, Best Buy, Walmart, Sams Club, and Kmart. See the table for trust scores and ratings from the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® Home Retail Brand study examines trust among familiar with home retail brands. The 2020 ranking is based on 7,775 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people familiar with home retail brands. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including home retailer brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized home retailer brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the home retailer brands category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Home Retailer Brand Study national press release that can be found on the Lifestory Research website.
The Lifestory Research America’s Most Trusted® Home Retailer Brand Study explores shopper perceptions of home retail brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the home retailer brand. The study investigates the questions asked when people are shopping for home goods and home improvement products. What are the best home retailer brands? Which home retailer brands do people recommend? Which home retailer can you trust? What is the quality of different home retailer brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The home retailer brands that were found to be most recognized in the study were Home Depot, Lowes, Costco, Ace Hardware, Bed Bath & Beyond, Target, Best Buy, Walmart, Sams Club, and Kmart. Brand awareness and brand familiarity were used to determine if a home retailer was known well enough to be included in the national trust ranking. Home Depot received the highest Net Trust Quotient score and earned the #1 ranking of most trusted home retailer.
Home Depot is the largest home improvement retailer in the category with 1,984 stoes in the United States. Stores average approximately 104,000 square feet of enclosed space, with approximately 24,000 additional square ft of outside garden area. A typical store stocks approximately 36,000 products during the year, with over 2 million on the website. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE:HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index. Home Depot, Inc. is a home improvement retailer, which engages in the sale of building materials and home improvement products. Its products include building materials, home improvement products, lawn and garden products, and decor products. It offers home improvement installation services and tool and equipment rental. The company was founded by Bernard Marcus, Arthur M. Blank, Kenneth Gerald Langone and Pat Farrah on June 29, 1978 and is headquartered at Atlanta, GA.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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