America’s Most Trusted HVAC Brand
The Lifestory Research 2020 America’s Most Trusted® HVAC Brand Study identified Trane as the most trusted brand among people considering the purchase of an HVAC for their home. Trane generated a Net Trust Quotient Score of 114.3 and the 5 Star Trust Rating among people actively shopping a HVAC. What are the best HVAC brands? The most trusted HVAC brands, in order, were Trane, Carrier, Whirlpool, Lennox, Rheem, American Standard, Ruud, York, Bryant, Goodman, Heil, and Amana. Trane received the best reviews and trust ratings among the most popular brands as judged by consumers. See the table for trust scores and the most trusted ratings of the most popular HVAC brands included in the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® HVAC Brand study examines trust among consumers actively shopping a HVAC. The 2020 ranking is based on 9,565 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a HVAC. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including HVAC brands. The main parts of the HVAC system are a heating, a ventilation, and an air-conditioning unit, which is why people often use the acronym HVAC to describe these systems. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized HVAC brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within HVAC brands product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® HVAC Brand Study national press release that can be found on the Lifestory Research website.
The Lifestory Research America’s Most Trusted® HVAC Brand Study explores shopper perceptions of HVAC brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the HVAC brand. The study investigates the questions asked when people are shopping for a heating ventilating air conditioning system. What are the best HVAC brands? Which HVAC brands do people recommend? Which HVAC brand can you trust? What is the quality of different HVAC brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses HVAC shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The HVAC brands that were found to be most recognized in the study were Trane, Carrier, Whirlpool, Lennox, Rheem, American Standard, Ruud, York, Bryant, Goodman, Heil, and Amana. Brand awareness and brand familiarity were used to determine if a HVAC brand was known well enough to be included in the national trust ranking. Trane received the highest Net Trust Quotient score and earned the #1 ranking of most trusted HVAC brands.
For over 100 years, Trane has been building home comfort systems. Trane is a leading global provider of indoor comfort solutions and services and a brand of Ingersoll Rand (NYSE: IR). Every Trane system is tested in some of the most extreme conditions found in nature to ensure they’re truly unstoppable.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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