America’s Most Trusted Lawn Mower Brand
The Lifestory Research 2020 America’s Most Trusted® Lawn Mower Brand Study identified John Deere as the most trusted brand among people considering the purchase of a lawn mower. John Deere generated a Net Trust Quotient Score of 111.5 and the 5 Star Trust Rating among people actively shopping a lawn mower. What are the best lawn mower brands? The most trusted lawn mower brands, in order, were John Deere, Craftsman, Honda, Toro, Troy-Bilt, Husqvarna, Black+Decker, Snapper, Cub Cadet, and Ryobi. John Deere received the best reviews and trust ratings among the most popular garden equipment brands as judged by consumers. See the table for trust scores and the most trusted ratings of the most popular lawn mower brands included in the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® Lawn Mower Brand study examines trust among consumers actively shopping a lawn mower. The 2020 ranking is based on 6,135 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a lawn mower. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including lawn mower brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized lawn mower brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the lawn mower product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2020 America’s Most Trusted® Lawn Mower Brand national press release that can be found on the Lifestory Research website.
The Lifestory Research 2020 America’s Most Trusted® Lawn Mower Brand explores shopper perceptions of lawn mower brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the lawn mower brands. The study investigates the questions asked when people are shopping for lawn mower. What are the best lawn mower brands? Which lawn mower brands do people recommend? Which lawn mower brands can you trust? What is the quality of different lawn mower brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses lawn mower shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The lawn mower brands that were found to be most recognized in the study were John Deere, Craftsman, Honda, Toro, Troy-Bilt, Husqvarna, Black+Decker, Snapper, Cub Cadet, and Ryobi. Brand awareness and brand familiarity were used to determine if a lawn mower brands was known well enough to be included in the national trust ranking. John Deere received the highest Net Trust Quotient score and earned the #1 ranking of most trusted lawn mower brands.
John Deere is the brand name of Deere & Company (NYSE: DE), an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains used in heavy equipment, and lawn care equipment. John Deere, a blacksmith, opened a 1,378-square-foot shop in Grand Detour in 1837, which allowed him to serve as a general repairman in the village, as well as a manufacturer of tools such as pitchforks and shovels.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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