America’s Most Trusted Microwave Brand

Cooking by microwave oven is faster than that of other conventional cooking methods such as gas or electric range cooking, and this home cooking appliance is now common in American kitchens. The speed of cooking brings with it some risks and, as a result, the brand of the appliance is among the features people consider when buying a microwave. Lifestory Research surveys thousands of people searching for the best new cooking appliances and asks them to review the microwave brands they trust the most. This year, in the Lifestory Research 2020 America’s Most Trusted® Microwave Appliance Study, we found that Bosch microwave is the most trusted microwave appliance. Bosch received the best reviews and trust ratings among the most popular microwave kitchen appliance brands as judged by consumers.

As the 2020 Lifestory Research America’s Most Trusted® Microwave brand, Bosch produced a Net Trust Quotient Score of 113.2 which earns the 5 Star Trust Rating among people actively shopping for a microwave. What are the best microwave brands? The most trusted microwave brands, in order, were Bosch, Cuisinart, KitchenAid, and Samsung. Other brands in the study included LG, Whirlpool, Maytag, GE, Frigidaire, Panasonic, Amana, Sharp, Westinghouse, Oster, and MagicChef. See the table for trust scores and ratings from the 2020 study.

SEE 2021 AMERICA'S MOST TRUSTED REPORTS

The annual study examines trust among customers actively shopping for a microwave for their home. The 2020 ranking is based on 11,304 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a microwave for their home. To be considered, brands needed to receive at least 1000 brand judgements which provides enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories. This score includes three levels of consumer trust: “advocates,” a customer who feels a significant trust toward the brand, “neutrals,” those who have a moderate level of trust in the brand, and “antagonists,” those who do not trust a brand. The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each segment. Details of the approach used in the research program can be found on the survey methodology page.

The Lifestory Research America’s Most Trusted® Study explores shopper perceptions and examines how each shopping event and brand encounter impacts customers’ overall value. The study investigates the questions asked by shoppers – Who is the best? Which is recommend the most? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

Bosch has been selling appliances in the United States since 1991. Bosch is part of BSH Home Appliances Corporation, a wholly owned subsidiary of Munich based BSH Home Appliances Group, the largest manufacturer of home appliances in Europe, and one of the leading companies in the sector worldwide. US headquarters are in Irvine, CA, the company operates manufacturing facilities in Tennessee and North Carolina for dishwashers, ranges, ovens and cooktops.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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