America’s Most Trusted Residential Home Security System Brand

Home security systems are growing in popularity as people seek to find ways to monitor activity in and around their homes. The Lifestory Research 2020 America’s Most Trusted® Residential Home Security System Brand Study identified ADT as the most trusted brand among people shopping for a security system for their home. ADT generated a Net Trust Quotient Score of 108.3, earning the 5 Star Trust Rating among people actively shopping for a security system for their home. What are the best security system brands? The most trusted security system brands, in order, were ADT, Ring, Brinks, Honeywell, SimpliSafe, and Nest Secure. ADT received the best reviews and trust ratings as determined by consumers. See the table for trust scores and the most trusted ratings of the most popular home security system brands included in this years study.

The Lifestory Research 2020 America’s Most Trusted® study examines trust among customers actively shopping for a home security system for their home. The 2020 ranking is based on 4,330 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a home security system for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.

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The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including home security system brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized home security system brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the home security system product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2020 America’s Most Trusted® Residential Home Security System Brand Study national press release that can be found on the Lifestory Research website.

The Lifestory Research 2020 America’s Most Trusted® Residential Home Security System Brand Study explores shopper perceptions of home security system brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the home security system brand. The study investigates the questions asked when people are shopping for a home security system. What are the best home security system brands? Which home security system brands do people recommend? Which home security system brands can you trust? What is the quality of different home security system brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses home security system shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The home security system brands that were found to be most recognized in the study were ADT, Ring, Brinks, Honeywell, SimpliSafe, and Nest Secure. Brand awareness and brand familiarity were used to determine if a home security system brands was known well enough to be included in the national trust ranking. ADT received the highest Net Trust Quotient score and earned the #1 ranking of most trusted home security system brands.

ADT Inc. is an American company that provides residential, small and large business electronic security, fire protection, and other related alarm monitoring services in North America. For 145 years, ADT has provided security to their customers with today more than 17,000 professionals in over 200 locations in the United States. The corporate office is located in Boca Raton, Florida.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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