America’s Most Trusted Retail Bank Brand
The Lifestory Research 2020 America’s Most Trusted® Retail Bank Brand Study identified Chase as the most trusted brand among people familiar with the bank brand. Chase generated a Net Trust Quotient Score of 78.2 and the 5 Star Trust Rating. What are the best banks? The most trusted retail bank brands, in order, Chase, Capital One Bank, Citibank, SunTrust, U S Bank, Barclay's, Bank of America, PNC Bank, Ally Bank, Bank of the West, Citizens Bank, Union Bank, TD Bank, HSBC, and Wells Fargo. Chase received the best reviews and trust ratings among the most popular retail bank brands as judged by consumers. See the table for trust scores and the most trusted ratings of the most popular retail bank brands included in the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® Retail Bank Brand study examines trust among people familiar with retail bank brands. The 2020 ranking is based on 9,270 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were familiar with retail bank brands. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories. This score includes three levels of consumer trust: “advocates,” a customer who feels a significant trust toward the brand, “neutrals,” those who have a moderate level of trust in the brand, and “antagonists,” those who do not trust a brand. The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each segment. Details of the approach used in the research program can be found on the survey methodology page.
The Lifestory Research America’s Most Trusted® Study explores shopper perceptions and examines how each shopping event and brand encounter impacts customers’ overall value. The study investigates the questions asked by shoppers – Who is the best? Which is recommend the most? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets and operations worldwide. Chase offers more than 5,100 branches and 16,000 ATMs nationwide. Chase Bank serves nearly half of U.S. households with a broad range of products.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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