America’s Most Trusted Retail Furniture Store Brand
Successful home furniture retail store brands connect with their customers and play an important role among people seeking to purchase a variety of furniture products for their homes. Given that home furnishings often are expensive, and not purchased frequently, people often turn to home furniture retail stores as a way to shop, explore, and learn about the many choices available.
The Lifestory Research 2020 America’s Most Trusted® Retail Furniture Store Brand Study identified Ethan Allen as the most trusted brand among people shopping furniture for their home. Ethan Allen generated a Net Trust Quotient Score of 94.8, earning the 5 Star Trust Rating among people actively shopping furniture for their home. What are the best furniture store brands? The most trusted residential home furniture retail brands, in order, were Ethan Allen, Williams-Sonoma, La-Z-Boy, Crate & Barrel, Restoration Hardware, American Signature, Raymour & Flanigan, IKEA, and Ashley Furniture. Ethan Allen received the best reviews and trust ratings among the most popular brands as judged by consumers. See the table for trust scores and the most trusted ratings of the most popular furniture retail store brands included in the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® study examines trust among customers actively furniture for their home. The 2020 ranking is based on 5,491 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for furniture for their home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.\
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including retail furniture store brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized retail furniture store brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the retail furniture store product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Retail Furniture Store Brands Study national press release that can be found on the Lifestory Research website.
The Lifestory Research America’s Most Trusted® Retail Furniture Store Brands Study explores shopper perceptions of retail furniture store brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the retail furniture store brands. The study investigates the questions asked when people are shopping for furniture store brands. What are the best furniture store brands? Which furniture store brands do people recommend? Which furniture store brands can you trust? What is the quality of different retail furniture store brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses furniture store shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The retail furniture store brands that were found to be most recognized in the study were Ethan Allen, Williams-Sonoma, La-Z-Boy, Crate & Barrel, Restoration Hardware, American Signature, Raymour & Flanigan, IKEA, and Ashley Furniture. Brand awareness and brand familiarity were used to determine if a retail furniture store was known well enough to be included in the national trust ranking. Ethan Allen received the highest Net Trust Quotient score and earned the #1 ranking of most trusted retail furniture store brand.
Ethan Allen (NYSE: ETH) is an American furniture chain with more than 300 stores across the United States, Canada, Europe, Asia, and the Middle East. It was founded in 1932 by two brothers-in-law, Nathan S. Ancell and Theodore Baumritter. Ethan Allen owns and operates nine manufacturing facilities including six manufacturing plants in the United States.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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