America’s Most Trusted Television Brand
The Lifestory Research 2020 America’s Most Trusted® Television Brand Study identified Samsung as the most trusted brand among people considering the purchase of a television for their home. Samsung generated a Net Trust Quotient Score of 117.8 and the 5 Star Trust Rating among people actively shopping a television. What are the best television brands? The most trusted television brands, in order, were Samsung, Sony, LG Electronics, Panasonic, Vizio, Sharp, Toshiba, and Hitachi. Samsung received the best reviews and trust ratings among the most popular television brands as rated by consumers. See the table for trust scores and the most trusted ratings of the most popular home television brands in the 2020 study.
The Lifestory Research 2020 America’s Most Trusted® Television Brand study examines trust among consumers actively shopping a television. The 2020 ranking is based on 13,651 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a television. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.
The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including television brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized television brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within television product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2020 America’s Most Trusted® Television Brand Study national press release that can be found on the Lifestory Research website.
The Lifestory Research 2020 America’s Most Trusted® Television Brand Study explores shopper perceptions of television brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the television brands. The study investigates the questions asked when people are shopping for a television. What are the best television brands? Which television brands do people recommend? Which television brands can you trust? What is the quality of different television brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses television shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The television brands that were found to be most recognized in the study Samsung, Sony, LG Electronics, Panasonic, Vizio, Sharp, Toshiba, and Hitachi. Brand awareness and brand familiarity were used to determine if a television brand was known well enough to be included in the national trust ranking. Samsung received the highest Net Trust Quotient score and earned the #1 ranking of most trusted television brands.
Founded in 1938, Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand. In 1970, Samsung Electronics was established selling exclusively home appliances. It was during that same year with just 45 employees that Samsung developed its first television — a 12-inch black and white model called the P-3202.
Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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