Whirlpool is America’s Most Trusted Laundry Appliance Brand

Which laundry washer and dryer appliance brand can you trust?

The Lifestory Research 2021 America’s Most Trusted® Laundry Appliance Brand study examines trust among consumers actively shopping for a washer and dryer laundry appliance. The 2021 ranking is based on 7,354 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a laundry appliance. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error.

What washer and dryer brands do people recommend? 

The Lifestory Research America's Most Trusted® Study investigates brand perceptions among people searching for a new product, including home appliances.  The study measures customer experiences in the shopping journey and how brand encounters impact word of mouth, quality evaluations, brand trust, and several other brand performance measures.  The Trust Quotient Score generated from shoppers allows brands to be ranked and compared across several product categories. 

The Lifestory Research Net Trust Quotient Score measures the trust in multiple product categories, including laundry appliance brands.  The trust score is formulated based on how thousands of people judge the merits of the study's brands.  Study participants’ responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  A Trust Advocate is someone who expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust in a brand.  Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.  

The national ranking of brands includes a star rating system.  Brands that generate a 5-star rating are those found to be most trusted by shoppers.  Whirlpool received the highest Net Trust Quotient score and earned the #1 ranking of most trusted laundry appliance brands. 

The most recognized laundry washer and dryer appliance brands in the study included Whirlpool, Maytag, LG, Samsung, Kenmore, GE, Electrolux, Frigidaire, and Amana.  Whirlpool received the highest Net Trust Quotient score and earned the #1 ranking of most trusted laundry washer and dryer appliance brands.  Whirlpool has earned the top ranking in 5 of the last 7 years of America’s Most Trusted Study, including in 2015, 2016, 2017, 2018, and the 2021 ranking.

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Lifestory Research America's Most Trusted® Study results are based on survey participants’ responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.