America’s Most Trusted Manufactured Home Builder Brand

The Lifestory Research 2021 America’s Most Trusted® Manufactured Home Builder Brand Study identified Skyline as the most trusted brand among people considering the purchase of a manufactured home for their home.

Manufactured homes are distinctly different from site-built home building, and as a result, the Lifestory Research America’s Most Trusted study distinguishes and tracks the brands in these different forms of housing.  The term manufactured home is the more common reference, but this type of home building can also be referred to as manufactured homes, factory-built homes, modular homes, and park models.  The distinction is that manufactured homes are factory-built allowing for the standardization of many processes in a controlled factory environment.

The America’s Most Trusted® Study is a large-scale survey of consumers in the United States that seeks to identify the brands that people trust the most within their respective industries.  The America’s Most Trusted® Study is a proprietary, independent study that measures perceptions of 500+ companies—to determine which brands are viewed by consumers as of today’s trusted brands.

The Net Trust Quotient Score—created by Lifestory Research—is an objective ranking that identifies the brands most successful in putting their customers first and earning their trust.  Skyline generated a Net Trust Quotient Score of 103.5 and the 5 Star Trust Rating among people actively shopping a manufactured home.  What are the best-manufactured home brands?  The most trusted manufactured home brands, in order,

Top 10 Manufactured Home Brands Ranked  – 2021 America’s Most Trusted Study

  1. Skyline

  2. Genesis

  3. Champion

  4. Fairmont

  5. Lexington

  6. Cavco

  7. Clayton

  8. Silvercrest

  9. Palm Harbor

  10. Fleetwood

See the table for trust scores and the most trusted ratings of the most popular manufactured home brands included in the 2021 study. 

2021 America’s Most Trusted® Manufactured Home Builder
 
 

The Lifestory Research 2021 America’s Most Trusted® Manufactured Home Builder Brand study examines trust among consumers actively shopping a manufactured home. The 2021 ranking is based on 24,377 people surveyed between January and December 2020 in the United States.  Brands included in the final ranking were nationally recognized by people who were actively shopping for a manufactured home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.  If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings.

WHICH BRAND CAN YOU TRUST?

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 500 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized manufactured home brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the manufactured home product category in which they operate as well as examines brands across industries.  

The study investigates the questions asked when people are shopping for manufactured homes. What are the manufactured home brands? Which manufactured home brands do people recommend? Which manufactured home brands can you trust?  What is the quality of different manufactured home brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line.  The study addresses manufactured home shopper reviews and summarize net promoter, quality reviews, purchase intent, as well as a variety of other measures important in brand management.

The manufactured home brands that were found to be most recognized in the study were Skyline, Genesis, Champion, Fairmont, Lexington, Cavco, Clayton, Silvercrest, Palm Harbor, and Fleetwood. Brand awareness and brand familiarity were used to determine if a manufactured home builder was known well enough to be included in the national trust ranking.  Skyline received the highest Net Trust Quotient score and earned the #1 ranking of most trusted manufactured home brands.

Skyline is a Skyline Champion brand. Skyline Champion builds homes under different brand names in the factory-built housing industry including Skyline Homes, Genesis Homes, and Champion Home.  Interestingly, in the Lifestory Research 2021 America’s Most Trusted® Manufactured Home Builder Brand Study, the Skyline Champion brands - Skyline Homes, Genesis Homes, and Champion Home – captured the top 3 spots in the national trust rankings.

Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2021 America’s Most Trusted® Manufactured Home Builder Brand Study national press release that can be found on the Lifestory Research website.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.