America’s Most Trusted Retail Furniture Store Brand
The Lifestory Research 2021 America’s Most Trusted® Retail Furniture Store Brand Study identified Ethan Allen as the most trusted brand among people familiar with the retail furniture store brand. The America’s Most Trusted® Study is a large scale survey of consumers in the United States that seeks to identify the brands that people trust the most within their respective industries.
The America’s Most Trusted® Study is a proprietary, independent study that measures perceptions of 500+ companies—to determine which brands are viewed by consumers as today’s trusted brands. The Net Trust Quotient Score—created by Lifestory Research—is an objective ranking that identifies the brands most successful in putting their customers first and earning their trust.
The Lifestory Research 2021 America’s Most Trusted® identified Ethan Allen as the most trusted brand among people shopping furniture for their home. Ethan Allen generated a Net Trust Quotient Score of 95.2, earning the 5 Star Trust Rating among people actively shopping furniture for their home. This is the second consecutive year in which Ethan Allen has been ranked #1 by consumers. See the table for trust scores and the most trusted ratings of the most popular furniture retail store brands included in the 2021 study.
Top 9 Ranked Furniture Store Brands – 2021 America’s Most Trusted Study
Ethan Allen
Williams-Sonoma
Raymour & Flanigan
Restoration Hardware
La-Z-Boy furniture
American Signature
Crate & Barrel
Ashley Furniture
IKEA
WHICH BRAND CAN YOU TRUST?
The Lifestory Research 2021 America’s Most Trusted® study examines trust among customers actively furniture for their home. The 2021 ranking is based on 5,491 people surveyed between January and December in the United States in the prior 12 months. Brands included in the final ranking were nationally recognized by people who were actively shopping for furniture for their home. The Lifestory Research study finds trust impacts purchase intent and word of mouth expressions, and trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.
The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 500 brands and product segments included in the study, and then rank-ordered within each product segment. The study investigates the questions asked when people are shopping for furniture store brands. What are the best furniture store brands? Which furniture store brands do people recommend? Which furniture store brands can you trust? What is the quality of different retail furniture store brands?
The retail furniture store brands that were found to be most recognized in the study were Ethan Allen, Williams-Sonoma, Raymour & Flanigan, Restoration Hardware, La-Z-Boy, American Signature, Crate & Barrel, Ashley Furniture, and IKEA. Ethan Allen received the highest Net Trust Quotient score and earned the #1 ranking of most trusted retail furniture store brand.
Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Retail Furniture Store Brands Study national press release that can be found on the Lifestory Research website.
Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.