America’s Most Trusted Water Heater Brand

The Lifestory Research 2021 America’s Most Trusted® Water Heater Brand Study identified Bosch as the most trusted brand among people considering the purchase of a water heater for their home. Bosch generated a Net Trust Quotient Score of 120.0 and the 5 Star Trust Rating among people actively shopping for a water heater. The Lifestory Research 2021 America’s Most Trusted® Water Heater Brand Study explores shopper perceptions of water heater brands and examines how people consider features through the decision process of buying a water heater. The best water heater brand in this year’s study was Bosch.

Top 9 Water Heater Brands Ranked – 2021 America’s Most Trusted Study

  1. Bosch

  2. AO Smith

  3. Rheem

  4. Bradford White

  5. Whirlpool

  6. Ruud

  7. GE

  8. Kenmore

  9. Rinnai

 

See table for trust ratings of water heaters in this year’s study.

 
2021 America’s Most Trusted® Water Heater
 
 

The Lifestory Research 2021 America’s Most Trusted® Water Heater Brand ranking is based on 5,049 people surveyed between January and December in the United States.  To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.  If a brand had a low brand awareness it was excluded from the rankings.

WHICH BRAND CAN YOU TRUST?

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including water heater brands.  The rankings are based on the Net Trust Index Quotient Score. The trust score is formulated based on how thousands of people judge the merits of the brands in the study.  The brand research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.   The most recognized water heater brands are among the nationally-ranked brands evaluated in the study.

Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2021 America’s Most Trusted® Water Heater Brand Study national press release that can be found on the Lifestory Research website.  

The water heater brands that were found to be most recognized in the study Bosch, AO Smith, Rheem, Bradford White, Whirlpool, Ruud, GE, Kenmore, and Rinnai. Brand awareness and brand familiarity were used to determine if a water heater brand was known well enough to be included in the national trust ranking.  Bosch received the highest Net Trust Quotient score and earned the #1 ranking of most trusted water heater brands.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.