What is the most trusted active adult resort builder in 2022?

America's Most Trusted® ACTIVE ADULT RESORT BUILDER

This year, in the Lifestory Research 2022 America's Most Trusted® Active Adult Resort Builder Study, we once again found Trilogy by Shea Homes as the most trusted brand.  Trilogy received the best reviews and trust ratings among the most popular active adult resort builder brands as judged by consumers.  As America's Most Trusted active adult resort builder, Trilogy by Shea Homes obtained a Net Trust Quotient Score of 125.4 and earned the 5 Star Trust Rating among people actively shopping for an active adult home.  What are the best 55+ active adult resort builder brands?  The America's Most Trusted 2022 Active Adult Resort Builder Study answers this question.

The annual study examines trust among customers actively shopping for an active adult 55+ community.  The 2022 ranking is based on 16,053 opinions of people surveyed between January and December in the United States.  Brands included in the final ranking were nationally recognized by people actively shopping for an active adult community. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. 

This year marks the 10th year of the Lifestory Research America's Most Trusted® Active Adult Resort Builder Study.  Over the course of the last 10 years, we have surveyed hundreds of thousands of active shoppers and have gained a deep understanding of this consumer segment.  This year also is notable for the Trilogy brand.  Trilogy has ranked #1 in the Lifestory Research America's Most Trusted® Active Adult Resort Builder Study for 10 consecutive years.  This is a notable distinction and a reflection of the focus the Trilogy at Shea Homes team places on earning consumer trust.

Top 7 Active Adult Resort Builders Ranked  – 2022 America's Most Trusted Study

  1. Trilogy by Shea Homes

  2. K. Hovnanian Four Seasons

  3. Taylor Morrison

  4. Toll Brothers

  5. Del Webb

  6. Lennar

  7. The Villages (Florida)

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

The Lifestory Research America's Most Trusted® Study rankings are based on the Net Trust Index Quotient Score of active adult resort builders. Scores are standardized across more than 500 brands and product segments included in the study and then rank-ordered within each product segment.

The most recognized active adult resort builder brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the active adult resort builder product category in which they operate and examine brands across industries. If a brand had a low brand awareness, these brands were excluded from the brand rankings.

Details of the method used in the research program can be found on the survey methodology page.  Additional insights and questions answered can be seen in our press releases or the frequently asked questions. 

Trust is measured with the Lifestory Research Net Trust Quotient Score in each active adult resort builder brand. The trust score is formulated based on how thousands of people evaluate brands in the study.  Study participants are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  A Trust Advocate expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust.   

An index score of 100 is average for all brands included in the study. A top #1 rank represents the active adult resort builder brand that generated the highest Net Trust Quotient Score within the product category. To learn more about how we perform this study, we recommend reading the survey methodology page and the frequently asked questions.

WHAT ARE THE MOST TRUSTED BRANDS IN AMERICA?

The America's Most Trusted® Study calculates people's trust across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions.  The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace.

The Lifestory Research America's Most Trusted® Active Adult Resort Builder Study explores active adult resort builder shopper reviews and summarizes net promoter, quality reviews, purchase intent, and a variety of other metrics. The study also identifies critical service standards that drive higher customer experiences and the bottom line. 

The active adult resort builder study investigates the questions asked when people are shopping. For example, what are the best active adult resort builder brands? Which active adult resort builders do people recommend? Which active adult 55+ builder brand can you trust?  What is the quality of different active adult community brands?

If people have the knowledge and an opinion of an active adult resort builder brand, they are asked questions that range from active adult resort builder trust to active adult resort builder brand reputation to active adult resort builder quality.  Lifestory Research uses this consumer insight to assist brands seeking to understand consumer opinions, impact sales performance, and strengthen brand equity. 

Find a complete list of the 2022 Brands in this year's study. Brands included in the national ranking were Trilogy by Shea Homes, K. Hovnanian Four Seasons, Taylor Morrison, Toll Brothers, Del Webb, Lennar, and The Villages (Florida).

WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust.  America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

Lifestory Research studies, products, and services are available for purchase. If you're interested in subscribing to a Lifestory Research study or becoming a client, please contact us, and we'll be in touch.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  See our Terms of Use and Legal Notices on the Lifestory Research website for details.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.

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