What is the most trusted countertop brand in 2022?

America's Most Trusted® COUNTERTOP

Shopping for a new countertop?  Important design elements include space, line, form, light, color, texture and pattern. But, what about brand?  We find in our annual study the importance of brand trust among people shopping for new countertops for their home.

The Lifestory Research 2022 America's Most Trusted® Countertop Study found that the most trusted brand among people considering the purchase of a countertop brand was Corian.  In the study, Corian produced the highest score and rank on the Net Trust Quotient Score among recognized countertop brands.  Corian captured the 5 Star Rating with a Net Trust Quotient Score of 105.6 among people actively shopping for a countertop.   This is the third year in which Corian is America's Most Trusted Countertop brand.  (See 2021 and 2020 study results and rankings).

America's Most Trusted® is a consumer-based research program based on the opinions of thousands of people familiar with the brands in the study. The Lifestory Research America's Most Trusted® Study recognizes the top-rated brands based on consumer surveys collected over the course of the prior 12 months throughout the United States. Details of this annual research study can be found on the survey methodology page.   Additional insights and questions answered can be found in our press releases or the frequently asked questions. 

The number of people evaluating each countertop in the 2022 study included 5,684 customers shopping for a countertop. Trust is assessed with the Lifestory Research Net Trust Quotient Score. An index score of 100 is average for all countertop brands included in the study. A top #1 rank represents the countertop brand that generated the highest Net Trust Quotient Score within the product category.

Top 8 Countertop Brands Ranked  – 2022 America's Most Trusted Study

  1. Corian

  2. Silestone

  3. Cambria

  4. Caesarstone

  5. Swanstone

  6. Wilsonart

  7. Staron

  8. Formica

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

WHAT ARE THE MOST TRUSTED BRANDS IN AMERICA?

The America's Most Trusted® Study calculates the trust people have across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions. The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace.

WHAT IS THE BEST KITCHEN COUNTERTOP?

To determine the Lifestory Research 2022 America's Most Trusted® Countertop the trust ratings for the most recognized brands were computed. The countertop brands most recognized in the study were Corian, Silestone, Cambria, Caesarstone, Swanstone, Wilsonart, Staron, and Formica. These brands are among the most popular countertop brands consumers consider when remodeling their homes or picking out new construction homes options.

Want to see all of the brands included in the 2022 America's Most Trusted® Study?  See a complete List of the 2022 Brands in the study and to learn more.

WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

The brands most recognized in the study were Moen, Kohler, Delta, Pfister, American Standard, Hansgrohe, Grohe, Peerless, Sterling, and Eljer.  A list of all brands included in the 2022 America's Most Trusted® Study can be found on the 2022 Brand List on this website.

Survey participants evaluate their experiences with products of the largest brands based on market share and brand awareness. Questions in the survey assess faucet trust, faucet quality, positive and negative word of mouth, faucet brand reputation, the most recommended faucet, and other brand equity measures. This work by Lifestory Research aims to understand people and their relationships with brands to identify opportunities to increase sales and strengthen brand equity.

WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust. America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

Lifestory Research studies, products, and services are available for purchase. If you're interested in subscribing to a Lifestory Research study or becoming a client, please contact us, and we'll be in touch.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research