What is the most trusted hand tool brand in 2022?

America's Most Trusted® HAND TOOL BRAND

What is the best tool brand? We surveyed thousands of people to find the best hand tools on the market. Among those shopping for hand tools, our research finds that brand trust plays a central role in purchasing decisions. 

The Lifestory Research 2022 America's Most Trusted® Hand Tool Brand Study is based on interviews with 10,048 customers, chosen at random and surveyed about their experiences and opinions among the 13 most popular hand tool brands.  The responses are used to rank each brand on an index scale, which Lifestory Research used to rank the brands from lowest to highest. Read on to discover the most trusted hand tool brand of 2022.

The Lifestory Research 2022 America's Most Trusted® Hand Tool Brand Study found the most trusted brand among people considering the purchase of a hand tool brand was Dewalt. Dewalt generated the best reviews and trust ratings among the most popular hand tool brands as rated by consumers. Dewalt generated a Net Trust Quotient Score of 122.8 and the 5 Star Trust Rating among people actively shopping for a hand tool, making it the best tool brand.

Top 13 Hand Tool Brands Ranked – 2022 America's Most Trusted Study

  1. Dewalt

  2. Craftsman

  3. Stanley

  4. Snap-On

  5. Black+Decker

  6. Milwaukee

  7. Kobalt

  8. Channel Lock

  9. Klein

  10. Lenox

  11. Husky

  12. Estwing

  13. Irwin

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

WHICH HAND TOOL BRAND CAN YOU TRUST?

The Lifestory Research America's Most Trusted® Study evaluates all types of home products, home builders, and home services yearly, from Home Builders to HVAC Systems to Tools to Kitchen Appliances. In the 2022 study, more than 50 product categories were surveyed. We score for trust, quality, brand recognition, and other brand equity measures for each brand. Scores are standardized across more than 500 brands and product segments included in the study and then rank-ordered within each product segment.

At Lifestory Research, we continually test new hand tool brands as they capture consumers' attention shopping for specific brands. We rate hand tool brands on their ability to capture the trust of the customers they serve with this product.  The Net Trust Quotient Score is an objective ranking that identifies the hand tool brands most successful in putting their customers first and earning their trust.

WHAT IS THE MOST RECOMMENDED HAND TOOL?

The brands most recognized in the study were Dewalt, Craftsman, Stanley, Snap-On, Black+Decker, Milwaukee, Kobalt, Channel Lock, Klein, Lenox, Husky, Estwing, and Irwin.

The America's Most Trusted® Study 2022 is based on interviews with people chosen at random and contacted between January 2021 and December 2021. The customer reviews of hand tool brands provide insights into how shoppers see these top hand tool brands.  To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error.  A list of all brands included in the 2022 America's Most Trusted® Study can be found on the 2022 Brand List on this website.

Survey participants evaluate their experiences with products of the largest manufacturers in terms of market share and brand awareness. Questions in the survey assess hand tool trust, quality, positive and negative word of mouth, hand tool brand reputation, the most recommended hand tool, and other brand equity measures.  This work by Lifestory Research aims to understand people and their relationships with brands to identify opportunities to increase sales and strengthen brand equity. 

WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust.  America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

The America's Most Trusted® Study examines consumers' perceptions of the most recognized brands in the United States. The investigation of brands originated in 2012 with a concentration on home builder brands and has grown to measure brand trust across 50 different product sectors. Details of this annual research study are on the survey methodology page. Additional insights and questions answered can be found in our press releases or the frequently asked questions.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.