What is the most trusted mortgage lender in 2022?
America's Most Trusted® MORTGAGE LENDER
The Lifestory Research 2022 America's Most Trusted® Mortgage Lender Study found Chase's as the most trusted brand among people seeking a mortgage lender. Chase had the highest Net Trust Quotient Score among mortgage lender brands in the study. A top #1 rank represents the mortgage lender brand that generated highest Net Trust Quotient Score within the product category.
Chase captured the 5 Star Rating with a Net Trust Quotient Score of 90.1 among people actively shopping for a mortgage lender. The number of people evaluating each mortgage lender in the 2022 study included 8,364 people searching for a mortgage lender. Trust is measured through the Lifestory Research Net Trust Quotient Score, in which each mortgage lender brand is evaluated in regards to trust.
Top 7 Mortgage Lenders Ranked – 2022 America's Most Trusted Study
Chase
Bank of America
US Bank
Freedom Mortgage
Quicken Loans
Wells Fargo
LoanDepot
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.
The Lifestory Research America's Most Trusted® Study recognizes the top-rated brands based on large-scale consumer surveys. Consumer opinions are collected over the prior 12 months throughout the United States. In awarding a brand the title of being America's Most Trusted®, the brand must earn the highest trust rank and be known by most people.
To qualify to participate in the study, participants must have indicated that they were aware of specific brands. Details of this annual research study are on the survey methodology page.
Additional insights and questions answered can be found in our press releases or the frequently asked questions.
WHAT IS THE BEST MORTGAGE LENDER?
To determine the Lifestory Research 2022 America's Most Trusted® Mortgage Lender, the trust ratings for the most recognized brands were computed. The mortgage lender brands that were most recognized in the study were Chase, Bank of America, US Bank, Freedom Mortgage, Quicken Loans, Wells Fargo, and LoanDepot.
Want to see all of the brands included in the 2022 America's Most Trusted® Study? You can find a complete List of the 2022 Brands on this website.
WHAT IS THE AMERICA'S MOST TRUSTED STUDY?
The America's Most Trusted® Study calculates the trust people have across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions. The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace.
Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust. America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.
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Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
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The America's Most Trusted® Study examines consumers' perceptions of the most recognized brands in the United States. The investigation of brands originated in 2012 with a concentration on home builder brands and has grown to measure brand trust across 50 different product sectors
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