What is the most trusted paint brand in 2022?

America's Most Trusted® PAINT BRAND

The Lifestory Research 2022 America's Most Trusted® Paint Brand Study found the most trusted brand among people considering the purchase of a paint brand was Behr.  Behr captured the highest score and rank on the Net Trust Quotient Score among recognized paint brands in the study. 

The Lifestory Research America's Most Trusted® Study recognizes the top-rated brands based on large-scale consumer surveys. The number of people evaluating each paint in the 2022 study included 8,804 customers shopping for paint. Details of this annual research study are on the survey methodology page.  Additional insights and questions answered can be found in our press releases or the frequently asked questions

Trust is measured through the Lifestory Research Net Trust Quotient Score, in which each paint brand is evaluated in regards to trust. An index score of 100 is average for all paint brands included in the study. A top #1 rank represents the paint brand that generated the highest Net Trust Quotient Score within the product category.

Behr captured the 5 Star Rating with a Net Trust Quotient Score of 122.0 among people actively shopping for paint for their home. 

Top 11 Paint Brands Ranked  – 2022 America's Most Trusted Study

  1. Behr

  2. Sherwin-Williams

  3. Benjamin Moore

  4. Kilz

  5. Valspar

  6. Glidden

  7. Dutch Boy

  8. Pittsburg Paint

  9. Olympic

  10. Pratt & Lambert

  11. Royal (Ace)

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

The America's Most Trusted® Study calculates the trust people have across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances.

WHAT IS THE BEST PAINT BRAND?

To determine the Lifestory Research 2022 America's Most Trusted® Paint the trust ratings for the most recognized brands were computed.  The paint brands that were most recognized in the study were Behr, Sherwin-Williams, Benjamin Moore, Kilz, Valspar, Glidden, Dutch Boy, Pittsburg Paint, Olympic, Pratt & Lambert, and Royal (Ace).  Here is a complete List of the 2022 Brands in the 2022 America's Most Trusted® Study.

People taking the survey provide their opinions from paint trust to paint brand reputation to paint quality.  Lifestory Research uses this consumer insight to assist brands seeking to understand consumer opinions, impact sales performance, and strengthen brand equity. 


WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust.  America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight. 

Lifestory Research studies, products, and services are available for purchase. If you're interested in subscribing to a Lifestory Research study or becoming a client, please contact us , and we'll be in touch.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research

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