What is the most trusted real estate brokerage brand in 2022?

America's Most Trusted® Residential REAL ESTATE BROKERAGE

This year, in the Lifestory Research 2022 America's Most Trusted® Real Estate Brokerage Study, we found HomeSmart to be the most trusted brokerage.  HomeSmart received the best reviews and trust ratings among the most popular real estate brokerage brands as judged by consumers.  As America's Most Trusted real estate brokerage, HomeSmart obtained a Net Trust Quotient Score of 123.6 and earned the 5 Star Trust Rating among people that reported using the real estate brokerage.   What are the best real estate brokerage brands?  The America's Most Trusted 2022 Real Estate Brokerage Study answers this question.

The annual study examines trust among customers who report using specific real estate brokerage while shopping for a home. The 2022 ranking is based on 7,244 opinions of people surveyed in the prior year between January and December in the United States. To be included in the national ranking, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error at a national level.

Top 18 Real Estate Brokerage Brands Ranked – 2022 America's Most Trusted Study

  1. HomeSmart

  2. Berkshire Hathaway Home Services

  3. Better Homes and Gardens Real Estate

  4. Compass

  5. Sotheby's International Realty

  6. Windermere

  7. Howard Hanna

  8. Realty ONE Group

  9. eXp Realty

  10. Redfin

  11. Weichert

  12. Keller Williams Realty

  13. Century 21 Real Estate

  14. Realty Executives

  15. Exit Realty

  16. ERA Real Estate

  17. Coldwell Banker Real Estate

  18. ReMax Real Estate

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

The Lifestory Research America's Most Trusted® Study rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 500 brands and product segments included in the study and then rank-ordered within each product segment. Study participants are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust. 

The most recognized real estate brokerage brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the real estate brokerage product category in which they operate and examine brands across industries. If a brand had a low brand awareness, these brands were excluded from the brand rankings.

If people reported using a specific real estate brokerage while shopping for a new home, they were asked questions that ranged from real estate brokerage trust to real estate brokerage brand reputation to real estate brokerage quality.  Lifestory Research uses this consumer insight to assist brands seeking to understand consumer opinions, impact sales performance, and strengthen brand equity. 

Details of the method used in the research program can be found on the survey methodology page. Additional insights and questions answered can be seen in our press releases or the frequently asked questions. 

An index score of 100 is average for all real estate brokerage brands included in the study. A top #1 rank represents the real estate brokerage brand that generated the highest Net Trust Quotient Score within the product category. To learn more about how we perform this study, we recommend reading thesurvey methodology page and the frequently asked questions.

WHAT ARE THE MOST TRUSTED BRANDS IN AMERICA?

The America's Most Trusted® Study calculates people's trust across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions.  The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace.

The Lifestory Research America's Most Trusted® Real Estate Brokerage Study explores shopper perceptions of real estate brokerages and examines how each shopping event and brand encounter impacts customers' overall value perceptions of the real estate brokerage brand. In addition, the study addresses real estate brokerage shopper reviews and summarizes net promoter, quality reviews, purchase intent, and a variety of other metrics. The study also identifies critical service standards that drive higher customer experiences and the bottom line. 

Find a complete list of the 2022 Brands in this year's study.  Brands in the national brokerage ranking included HomeSmart, Berkshire Hathaway Home Services, Better Homes and Gardens Real Estate, Compass, Sotheby's International Realty, Windermere, Howard Hanna, Realty ONE Group, eXp Realty, Redfin, Weichert, Keller Williams Realty, Century 21 Real Estate, Realty Executives, Exit Realty, ERA Real Estate, Coldwell Banker Real Estate, and ReMax Real Estate.


WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust.  America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

Lifestory Research studies, products, and services are available for purchase. If you're interested in subscribing to a Lifestory Research study or becoming a client, please get in touch with us, and we'll be in touch. 

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  See our Terms of Use and Legal Notices on the Lifestory Research website for details.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.

America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.