What is the most trusted retail furniture store brand in 2022?

America's Most Trusted® FURNITURE STORE

This year, in the Lifestory Research 2022 America's Most Trusted® Retail Furniture Store Study, we discovered Ethan Allen is the most trusted brand for the third consecutive year.  Ethan Allen received the best reviews and trust ratings among the most popular retail furniture store brands as judged by consumers in the 2022 study and the 2021 and 2020 studies.  As America's Most Trusted retail furniture store, Ethan Allen obtained a 5 Star Trust Rating with a Net Trust Quotient Score of 112.7.  What are the best and most reliable retail furniture store brands?  The America's Most Trusted 2022 Retail Furniture Store Study answers this question.

The 2022 ranking is based on 4,221 opinions of people surveyed between January and December in the United States.  Brands included in the final ranking were nationally recognized by people familiar with retail furniture store brands. Brands that were most recognized in the 2022 study included Ethan Allen, Williams-Sonoma, La-Z-Boy furniture, Restoration Hardware, Crate & Barrel,  Ashley Furniture, and IKEA.  To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. 

The Lifestory Research America's Most Trusted® Study rankings are based on the Net Trust Index Quotient Score of retail furniture store brands. Scores are standardized across more than 500 brands and product segments included in the study and then rank-ordered within each product segment. Details of the approach used in the research program can be found on the survey methodology page.  Additional insights and questions answered can be found in our press releases or the frequently asked questions

The most recognized retail furniture store brands are among the nationally-ranked brands evaluated in the study. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the brand rankings. This approach provides insight into how brands are seen within the retail furniture store product category in which they operate and examine brands across industries. 

Top 7 Retail Furniture Store Brands Ranked – 2022 America's Most Trusted Study

  1. Ethan Allen

  2. Williams-Sonoma

  3. La-Z-Boy furniture

  4. Restoration Hardware

  5. Crate & Barrel

  6. Ashley Furniture

  7. IKEA

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 
 

An index score of 100 is average for all retail furniture store brands included in the study. A top #1 rank represents the retail furniture store brand that generated the highest Net Trust Quotient Score within the product category. To learn more about how we perform this study, we recommend reading the survey methodology page and the frequently asked questions.

WHAT ARE THE MOST TRUSTED BRANDS IN AMERICA?

The America's Most Trusted® Study calculates the trust people have across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions.  The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace. 

Trust is measured with the Lifestory Research Net Trust Quotient Score, in which consumers evaluate each retail furniture store brand. The trust score is formulated based on how thousands of people evaluate brands in the study.  Study participants' responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  A Trust Advocate is someone who expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust in a brand. 

The Lifestory Research America's Most Trusted® Retail Furniture Store Study explores shopper perceptions of a retail furniture store and examines how each shopping event and brand encounter impacts customers' overall value perceptions of the retail furniture store brand. The study addresses retail furniture store shopper reviews and summarizes net promoter, quality reviews, purchase intent, and a variety of other metrics. The study also identifies critical service standards that drive higher customer experiences and the bottom line. 

The retail furniture store study investigates the questions asked when people are shopping. What are the best retail furniture store brands? Which brands of retail furniture store do people recommend? Which retail furniture store brand can you trust?  What is the quality of different retail furniture store brands?

To determine the Lifestory Research 2022 America's Most Trusted® Retail Furniture Store the trust ratings for the most recognized brands were computed.  The retail furniture store brands that were most recognized in the study were Ethan Allen, Williams-Sonoma, La-Z-Boy furniture, Restoration Hardware, Crate & Barrel,  Ashley Furniture, and IKEA. 

Want to see all of the brands included in the 2022 America's Most Trusted® Study?  You can find a complete list of the 2022 Brands on this website.

When making purchase considerations, people taking the survey provide their opinions and experiences with those brands they have considered. For example, if people have the knowledge and an opinion of a retail furniture store brand, they are then asked questions ranging from retail furniture store trust to retail furniture store reputation to retail furniture store quality. Lifestory Research uses this consumer insight to assist brands seeking to understand consumer opinions, impact sales performance, and strengthen brand equity.


WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust.  America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

The America's Most Trusted® Study examines consumers' perceptions of the most recognized brands in the United States.  The investigation of brands originated in 2012 with a concentration on home builder brands and has grown to measure brand trust across 50 different product sectors. 

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Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.

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