WHAT IS AMERICA’S MOST TRUSTED COMPUTER BRAND?
2023 Best Computer
The introduction of the personal computer occurred many decades ago, but this technology remains among the most important products people use daily in their homes and at work. Computers provide a technology that allows people to be productive, entertained, and operate home features with a touch of a button.
Computers are characterized by the speed of processing, the amount of storage, the ease of use, and the brand. Among these features, the brand of the computer is a clearinghouse when it comes to purchasing decisions. Brands drive decisions and are a fundamental business driver within the personal computer industry.
Given how important a brand is among computer shoppers, it is important to know the best computer brand. What is the most trusted computer brand?
2023 America’s Most Trusted Study
Over a decade ago, Lifestory Research established the America's Most Trusted® study to better understand how trust influences shopping decisions. This research seeks to provide consumer-driven data insights using social and opinion science research methods that adhere to the highest quality standards.
Lifestory Research conducts more than 50 product studies each year in which we survey people about their views and experiences with different brands, and once a year, we share insights about which brands consumers trust the most. Through trust, brands and companies differentiate themselves from their rivals and peers in the market.
Net Trust Index Quotient Scores are derived from three consumer trust levels: Trust Advocates, Trust Neutrals, and Trust Antagonists. Among consumers in the product research study, the brand with the highest Net Trust Index Quotient Score expressed significant trust in the brand, while a brand with a Trust Antagonist expresses distrust.
What are the top computer brands people trust the most?
2023 America’s Most Trusted Computer
The Lifestory Research 2023 America’s Most Trusted® Computer Study found Apple as the most trusted brand among people considering the purchase of a computer. With a Net Trust Quotient Score of 119.7, Apple had the highest trust rating among the most popular computer brands.
The most trusted computer brands, in order, were Apple, HP, Microsoft, Dell, Samsung, Lenovo, Toshiba, Acer, and Asus. Apple received the best reviews and trust ratings among the most popular computer brands as judged by consumers. See the survey methodology and frequently asked questions for details.
The Lifestory Research 2023 America’s Most Trusted® Computer ranking is based on 5,162 opinions of people surveyed between January and December in the United States. If a computer brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.
Brands included in the final ranking, below, were nationally recognized by people actively shopping for a computer as the most trusted.
TOP 9 Ranked Computer Brands – 2023 Study Ratings
| 1 | Apple | 119.7 | ★★★★★ |
| 2 | HP | 114.9 | ★★★★ |
| 3 | Microsoft | 113.9 | ★★★★ |
| 4 | Dell | 111.8 | ☆☆☆ |
| 5 | Samsung | 106.3 | ☆☆☆ |
| 6 | Lenovo | 99.5 | ☆☆ |
| 7 | Toshiba | 94.0 | ☆☆ |
| 8 | Acer | 87.5 | ☆☆ |
| 9 | Asus | 87.3 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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