WHAT IS AMERICA’S MOST TRUSTED COUNTERTOP BRAND?
2023 Best Countertop Brand
Countertops are a home design feature that can add value, enhance visual appeal, and boost your everyday living experience in your home. Research studies have shown that customers designing a new home or remodeling an existing one often begin with the countertops in the kitchen. The kitchen is the heart and soul of a home, where people spend the most time socializing with friends and family. It is a marquee area of the home that begins with considering how the countertops will appear to others and how they will functionally perform. Given the number of options available, how do you know the best countertops for your home? Do you know how people rate countertops brands?
2023 America’s Most Trusted Study
Lifestory Research America's Most Trusted® was created more than a decade ago to better understand how trust influences product purchases. This research seeks to provide consumer-driven data insights using social and opinion science research methods that adhere to the highest quality standards.
Our annual surveys collect information about what consumers think and feel about different brand products, and we share insights once a year about which brands consumers most trust. Brands and companies differentiate themselves through trust. As a result of customer trust, profits, loyalty, positive word-of-mouth, and customer satisfaction all rise, costs decline, and customer satisfaction soars.
According to the Net Trust Index Quotient Score, it is calculated based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. Brands that receive the highest Net Trust Index Quotient Score are the most trusted among consumers in the product research study. Trust Advocates express significant trust in a brand, while Trust Antagonists.
What are the top countertop brands people trust the most?
2023 America’s Most Trusted Countertop Brand
The Lifestory Research 2023 America’s Most Trusted® Countertop Study found Corian as the most trusted brand among people considering the purchase of countertops. The most trusted countertop brands, in order, were Corian, Cambria, Caesarstone, Silestone, Swanstone, Wilsonart, Staron, and Formica.
With the Net Trust Quotient Score of 104.6, Corian had the highest trust rating among the most popular countertop brands. Corian received the best reviews and trust ratings among the most popular countertop brands as judged by consumers. See the survey methodology and frequently asked questions for details.
The Lifestory Research 2023 America’s Most Trusted® Countertop ranking is based on 2,055 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a countertop.
If a countertop brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.
Below is the list of brands in the final rating and ranking of countertop brands in the 2023 America’s Most Trusted® study.
TOP 8 Ranked Countertop Brands – 2023 Study Ratings
| 1 | Corian | 104.6 | ★★★★★ |
| 2 | Cambria | 99.1 | ☆☆☆ |
| 3 | Caesarstone | 98.7 | ☆☆☆ |
| 4 | Silestone | 98.5 | ☆☆☆ |
| 5 | Swanstone | 95.1 | ☆☆☆ |
| 6 | Wilsonart | 93.8 | ☆☆ |
| 7 | Staron | 85.9 | ☆☆ |
| 8 | Formica | 85.6 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
Contact us to learn about Lifestory Research studies, products, and services.
Read these posts to learn more about brand trust