WHAT IS AMERICA’S MOST TRUSTED DECK BRAND?
2023 Best Outdoor Decking
Outdoor decks are a cornerstone of many homes in America. Trends in how people use their backyards include the value homeowners place on decks where social gatherings, cooking, and everyday relaxing occur. Outdoor decks have come of age in recent history with the advancement of materials, improved construction, and an array of style choices. According to the U.S. Census Bureau, in 2021, 883,000 of the 970,000 single-family home constructed included a deck or patio, making this an essential feature of most American homes.
The style, durability, and safety differentiate deck products, but the company that builds and stands behind the outdoor deck often determines what shoppers select. The company’s brand name is often the deciding factor when people choose a new outdoor deck. Do you know what people select as the best outdoor deck brand? What is the most trusted outdoor deck brand?
2023 America’s Most Trusted Study
Over a decade ago, Lifestory Research established America's Most Trusted® study to better understand how trust influences shopping decisions. As part of this research, we are working to provide consumer-driven data insights that adhere to the highest quality standards in consumer insight research.
Lifestory Research conducts more than 50 product studies each year in which we survey people about their views and experiences with different brands, and once a year, we share insights about which brands consumers trust the most. See the survey methodology and frequently asked questions for details.
Brands and companies differentiate themselves through trust. Profits, loyalty, positive word of mouth, and customer satisfaction all depend on the level of trust that customers have in a brand. When customers trust a brand, revenues rise, costs decline, and customer satisfaction skyrockets.
A ranking is based on a Net Trust Index Quotient Score based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with a high Net Trust Index Quotient Score is considered the most trusted among consumers, whereas a brand with a low Net Trust Index Quotient Score is the least trusted.
What are the top outdoor decking brands people trust the most?
2023 America’s Most Trusted Outdoor Decking
With a Net Trust Quotient Score of 113.0, Trex had the highest trust rating among the most popular outdoor decking brands and is recognized as the Lifestory Research 2023 America’s Most Trusted® Outdoor Decking brand. Trex received the best reviews and trust ratings among the most popular outdoor decking brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Outdoor Decking ranking is based on 7,828 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for outdoor decking.
The most trusted outdoor decking brands, in order, were Trex, TimberTech, Deckorators, Envision, Certainteed, EverGrain, Fiberon, ChoiceDek, and Deck-Rite.
If an outdoor decking brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.
Below we share the rating list among the most recognized outdoor decking brands in the 2023 America’s Most Trusted® study.
TOP 9 Ranked Deck Brands – 2023 Study Ratings
| 1 | Trex | 113.0 | ★★★★★ |
| 2 | TimberTech | 109.4 | ☆☆☆ |
| 3 | Deckorators | 107.3 | ☆☆ |
| 4 | Envision | 107.0 | ☆☆ |
| 5 | Certainteed | 106.9 | ☆☆ |
| 6 | EverGrain | 106.8 | ☆☆ |
| 7 | Fiberon | 106.3 | ☆☆ |
| 8 | ChoiceDek | 106.2 | ☆☆ |
| 9 | Deck-Rite | 104.5 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
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We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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