WHAT IS AMERICA’S MOST TRUSTED ENTRY DOOR BRAND?
2023 Best Entry Door
The front entry door to your home is the entryway by which all guests arrive and form a first impression. Whether it is a brand-new home or a remodeling project, you can choose the perfect front entry door for your home. The style, durability, safety, and energy efficiency differentiate doors, but the company that builds and stands behind the doors they manufacture often determines which door is selected. That is, the brand name of the door is more often the deciding factor when people choose a new front entry door. Given this, do you know the best front entry door brand?
Over fifty studies are conducted annually in which thousands of people are surveyed about their perceptions and experiences with different brands. Once a year, we share insights into which brands consumers trust the most.
2023 America’s Most Trusted Study
In 2011, Lifestory Research started the America's Most Trusted® study to gain a better understanding of trust in shopping. Through social and opinion science research practices, we aim to provide consumer-driven insight that adheres to the highest quality standards.
As a result of trust, brands and companies can differentiate themselves from their competitors and peers. Customer trust enables companies to distinguish themselves from their competitors. It influences profits, loyalty, positive word-of-mouth, and customer satisfaction. With customer trust, revenues rise, costs decline, and customer satisfaction skyrockets.
A ranking is based on a Net Trust Index Quotient Score based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with a high Net Trust Index Quotient Score is considered the most trusted among consumers, whereas a brand with a low Net Trust Index Quotient Score is the least trusted. See the survey methodology and frequently asked questions for details.
What are the top front entry door brands people trust the most?
2023 America’s Most Trusted Front Entry Doors
The Lifestory Research 2023 America’s Most Trusted® Front Entry Doors Study found Pella as the most trusted brand among people considering the purchase of a front entry door.
The most trusted front entry door brands, in order, were Pella, Stanley, Weather Shield, JELD-WEN, Masonite, Sierra Pacific, Therma-Tru, Milgard, Simpson, and Benchmark. Pella received the best reviews and trust ratings among the most popular front-entry door brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Front Entry Doors ranking is based on 2,363 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a front entry door. With a Net Trust Quotient Score of 112.5, Pella had the highest trust rating among the most popular front entry door brands.
If a front-entry door brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. A 95% confidence level with no more than 3% margin of error was required for brands to be considered in the national door rankings.
Here we share the front entry door ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 10 Ranked Front Entry Door Brands – 2023 Study Ratings
| 1 | Pella | 112.5 | ★★★★★ |
| 2 | Stanley | 108.2 | ☆☆☆ |
| 3 | Weather Shield | 102.4 | ☆☆ |
| 4 | JELD-WEN | 101.0 | ☆☆ |
| 5 | Masonite | 101.0 | ☆☆ |
| 6 | Sierra Pacific | 99.8 | ☆☆ |
| 7 | Therma-Tru | 99.0 | ☆☆ |
| 8 | Milgard | 97.4 | ☆☆ |
| 9 | Simpson | 96.4 | ☆☆ |
| 10 | Benchmark | 95.7 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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